Director, Product Marketing

Job Description

ADP is seeking a Product Marketing Director, Human Resource Outsourcing (HRO) within the business serving the Canadian market. The successful candidate will be a proven, results-oriented professional that helps our team drives sales of products across the segments served in this market, while also owning product marketing responsibilities for specific outsourcing offerings in our portfolio.

This position is part of the Growth Marketing team, which includes Product Marketing, Business Unit Marketing, Competitive Intelligence, Analyst Relations, Market Insights & Pricing, and Pre-Sale Product Experience. The team's charter is to

• Invest in the right things
• Launch them effectively
• Measure our progress

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our core values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

The Director, Product Marketing will serve as a vital player/coach to support sales of our offerings in Canada with a specific focus on our outsourcing business. Reporting into the VP Marketing Canada with a strong dotted line into the Senior Director Product Marketing, this person plays a key role in being an expert on our key growth products and communicating it to our audiences. In a competitive market, it is important to position our human capital management (HCM) product capabilities and innovations with clarity, differentiation and impact. Building awareness of ADP's Comprehensive Services is critical for the Canadian market. The role will leverage our market insights and competitive intelligence and work closely with product management and the sales organization. Foundational activities include driving go-to-market approaches, crafting compelling product messaging, and measuring adoption and performance of deliverables.

RESPONSIBILITIES:

• Serve as the in-market lead for outsourcing product marketing in Canada across all segments
• Manage and execute day-to-day product marketing activities for our Small business, mid-market, large company outsourced services offerings
• Lead projects with complexity and significant impact on the business
• Anticipate market needs by understanding trends and regulatory issues
• Steer the direction and allocation of resources for product marketing programs in the Canadian market, and work with the cross-functional teams to execute programs
• Deliver positioning, differentiated messaging and related assets that equip the sales team to win new business and expand client relationships
• Provide an outside in view of the human capital management (HCM) world to ADP and infuse that view into deliverables
• Research and incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content
• Create and implement product marketing strategies which elevate ADP's position in the market
• Lead and execute applicable outsourcing product launches including the overall go to market strategy
• Act as a link between Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market
• Collaborate on product demo strategies and messaging
• Maintain accurate measurement and metrics on product sales and performance

QUALIFICATIONS REQUIRED:

• Bachelor's degree required or equivalent in education and work experience.
• Minimum of 10 years in product marketing and related role
• Knowledge and experience in technology and Software as a Service (SaaS).
• Experience in working with and empowering sales teams.
• Technology product messaging and launch experience with proven results.

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:

• Knowledge and experience in Human Capital Management (HCM)
• Experience working with large, global businesses

PERSONAL TRAITS REQUIRED:

• Ability solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking
• Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view
• Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present his/her views in a compelling manner
• Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
• Personal initiative, results orientation and integrity
• Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis
• Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value
• Comfortable with ambiguity
• Ability to maneuver within a matrix organizational design environment
• Demonstrated experience in building breakthrough product positioning and go-to-market strategies that drive marketing and sales performance

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.