Shorts Trends Manager, YouTube

Job Description

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of professional experience telling stories related to web content, pop culture, music or news, for an editorial brand or platform.

Preferred qualifications:

• Experience working in breaking news environments or social media companies, with a remit to track and identify memes, songs, and trends.
• Excellent written and verbal communication skills and experience public speaking in a professional capacity.
• Ability to effectively operate in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly evolving context.
• Ability to build collaborative partnerships cross-functionally, such as across marketing, communications, and engineering.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a YouTube Shorts Trends Manager at Google, you will have the opportunity to shape and improve understanding of YouTube, viral internet culture, trending music, memes, and short-form video content. In this role, you will use data to track trends, and connect YouTube stories and content to people. This includes community-focused initiatives, as well as other projects built around popular content across entertainment, news, music, sports, and more.

You will manage efforts around popular trends, channels, and videos, and develop programming strategies with a focus on short-form video and hashtags, helping support YouTube's Shorts feature. You will leverage data and research to create positive, engaging user experiences on a daily basis, and work with cross-functional teams to help users and creators better understand what's happening on YouTube. You will be immersed in the YouTube community and daily social media conversation.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Manage a global programming coordination effort, reviewing and organizing popular videos and trends each day while taking into account policies and considerations.
• Be an expert on the latest memes, hit songs, and content trends, tracking breakout hashtags and creators on a daily basis.
• Leverage data to analyze the audience, grow program strategies, and support marketing and communication initiatives with culture and trends research. Translate video data into cultural insights for internal marketing, public relations, and partnership teams.
• Represent YouTube occasionally as a spokesperson or by delivering presentations about local trends to internal and external audiences.
• Assess and make decisions about the appropriateness of different content for various audiences and provide an expert view on cultural sensitivities.

Location

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

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