Rider Engagement & Marketing Manager

Job Description

Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We’re a technology driven company at the forefront of the most rapidly expanding industry in the world, so come and join us for the ride.

About the role

The Operations team is the foundation of our business. Through localising our international strategy and product, they source and manage a growing fleet of delivery partners and ensure the efficient and rapid delivery of our orders from our vast network of restaurant partners, to our increasing pool of hungry customers. Deliveroo has experienced tremendous growth in the past year and we are looking for talented individuals to add value to our team, who will be able to set strategy, structure and manage a team but also get into the details to identify future opportunities.

As the Rider Marketing & Engagement Manager , you will have the unique opportunity to build and lead a team that is focused on raising the bar on how we build a compelling Rider proposition / brand and engage meaningfully with Riders in order to develop programs and initiatives that add value to our operating model.

You will report directly to the Director of Operations. Specifically, your role will involve the following responsibilities:

What you’ll be doing

• Define our rider proposition strategy and execute this strategy across the Operations teams in Hong Kong, including CRM
• Define a yearly Marketing planning and budget across CRM, Partnerships & Engagement initiatives
• Lead a team to generate insights to uncover who our riders are and what they care about; and identify improvements which can be scaled in the country and across different verticals
• Define our content strategy including managing channels through which we communicate to riders
• Launch and manage partnerships to strengthen the rider proposition in Hong Kong

Requirements and Skills you need

• 5+ years of experience in tech firm and/or growth marketing and/or operations experience
• Proven management experience
• Strategic Thinking: be able to develop a vision for rider growth and get the buy-in from partner teams on executing against this vision
• Team Development: we are looking for a strong leader who can set direction and help prioritise work in a fast moving and ambiguous environment. You will be able to manage and mentor your team and invest heavily in their development and progression
• Driven and confident personality, who can keep a cool head in a crisis.
• Be self-motivated and able to drive project progress with minimal guidance
• Cross-Functional Stakeholder Management: You will need excellent collaboration and communication skills - building deep, trust based relationships with local markets and global teams across several functions.
• Project management: You will need to coordinate and lead projects cross-functionally and have the ability to manage multiple projects simultaneously
• Ability to deep-dive to drive insights: Experience with quantitative data analysis and identifying actionable insights

Benefits

• Become one of the key employees of a fast-growing, exciting startup changing the food delivery landscape
• Open, respectful and fun company culture
• Snacks and drinks provided (although not unlimited, you will never go thirsty or hungry)
• Friday lunches on us from the best local restaurants
• Additional leave days for years of service
• Meal allowance if you are required to work late
• Free Deliveroo Plus - Free delivery and access to special offers

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

Diversity and Inclusion

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.