Regional Marketing Manager - METAP

Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com , on LinkedIn at www.linkedin.com/company/abbott-/ , on Facebook at http://www.facebook.com/Abbott and on Twitter @AbbottNews.
As Abbott Turkey, we help people live healthier and better lifes through our Established Pharmaceuticals, Diagnostics, Nutrition, and Medical Devices business for more than years. We have approximately 750 employees working nationwide in different areas.
Abbott Established Pharma Division is looking for Regional Marketing Manager based in Turke reporting to Regional Marketing Director based in Dubai.

Scope of the Role

• To review and support the METAP region’s strategic business plans for the group of products (Brands, BGX, Gx and OTC/OTx) and to support METAP region’s sales and share growth for the group of products with a focus on current as well as the product portfolio of new launches
• Provide support to affiliate to assure the commercial success of assigned brands/TA
• Ensure METAP EPD builds and enhances a Marketing led mindset with insights, patients, and customers at the core of everything delivered
• Develop project and marketing plans supporting new product introductions from both internal and external resources
• Success in the role will consider the delivery of sales against Plan numbers, utilization of the promotional support budget and improved market share of brands across TA’s

Core Job Responsibilities

• Design manage and support marketing insights driven brand plans for METAP EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs, and execution steps
• Work cross functionally across METAP in executing the annual and long-term marketing plan
• Ensure Affiliate Marketing plans are reviewed, challenged, and executed well
• Design, plan and organize execution of key regional marketing programs for the brands including digital and multichannel/omnichannel customer engagement
• Create mechanisms to monitor and assess execution of marketing programs. Adapt plan and tactics accordingly
• Be Co-responsible for Regional launch plans and ensure optimal utilization of the planned promotional support budget
• Ensure suitable commercial input for NPD business case evaluation (clinical development and Licensing & Acquisitions (L&A))
• Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs
• Ensure capability building across the region in launching new BGx and marketing BGx
• Collaborate with sales team and reinforce portfolio selling and category management
• Reinforce best practices sharing across affiliates
• Represent METAP in Divisional/Global Marketing forums

Accountability

• Sales plan of the brands and or TA being managed
• Grow market share of the brands/TA
• Timely execution of the strategic brand plans for the key regional products/affiliates (portfolio, sales forecast, positioning, messaging, budget, and resource allocation)
• Drive and timely execute regional marketing programs such as congresses, KOL interactions and others to realize the business objectives and LRP
• Understand the local market reality/needs, challenge, and support METAP affiliates on their local strategy, tactics, and implementation plans
• Monitor the evolution of the environment and assess its potential future impact on the business model and forecast
• Identify unmet market needs for the assigned group of brands/TA in the portfolio
• Co-lead in collaboration with the Launch Excellence Manager, the NPIs for the respective Tas
• Create a working environment in which all internal stakeholders share common objectives and are motivated to excel in execution
• Promote innovation and continuous improvement within marketing
• Participate in the selection, rotation, and promotion process of affiliate marketing team members
• Define, propose, and implement objectives, policies, procedures, and best practices
• Support the definition of objectives for, supervise, motivate, coach, and evaluate (PEx) the members of the affiliate marketing team members

Your Qualification

• +8 years of pharmaceutical marketing experience
• Regional experience is an asset
• At least 1 year experience in sales on top of marketing
• Knowledge of Middle East, Turkey, Africa, Pakistan pharmaceutical market
• Experience in Cardiometabolic & Gastroenterology TA or Respiratory/CNS/ Women’s Health TA is a plus
• Fluency in English is a must

Competencies

• Customer focus
• Ethical Behavior
• Teamwork
• Competitiveness
• Strong ability to influence stakeholders upwards, downwards and peers
• Creative thinking and solution oriented
• Ability to predict future trends
• Attitude of perseverance/ Winning mentality
• Analytical thinking
• Mix of strategic ability, yet also at times hands-on
• Highly energetic and inspirational
• Business degree with MBA preferred
• Digital knowledge and understanding of how to communicate in multi-channel/Omnichannel environment

Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application.
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