Growth Marketing Manager

Job Description

Come see what’s cookin’!

At HelloFresh, we want to revolutionize the way we eat. We have offices all over the world and we deliver delicious meals to millions of people.

We are the industry leader in meal-kit subscription services and we’re growing all the time. We are preparing to launch a new company and looking for a well rounded marketing superstar for a Growth Marketing Manager’s role.

The team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

Job Description:

We are looking for a results focused individual to join our growing Reactivations team! Our ideal candidate brings a track record of success driven by a growth mindset to execute repeatable and scalable results across multiple paid channels.

As the Growth Marketing Manager for Reactivations you will work with a world-class team that leverages paid channels to reactivate former customers for all HelloFresh brands. Additionally, you will work across a variety of different growth marketing channels within paid media channels. It’s an exciting role that will accelerate your development as a future leader of D2C growth for a strategic area for our business.

You will ...

• Build and execute the end-to-end strategy for campaigns to support cross brand targets & channel performance-based goals
• Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities.
• Partner with the creative team making sure all performance marketing creative assets are built with a data-driven approach
• Lead and own weekly budgeting and cost reporting
• Analyze the effectiveness of all marketing campaigns across both online/offline channels
• Provide project management support to ensure deadlines are met
• Collaborate with the analytics team to design, implement and analyze A/B split tests across all channels (offer, creative and CRO)
• Develop relationships with channel and cross-functional partners to ensure we're following best practices and gaining access to relevant betas

You are...

• Obsessed with growth and building things while not being afraid to get your hands dirty
• Actively examining and applying direct response best practices day-to-day
• An expert of Facebook bidding, targeting, optimization
• Basic or more advanced knowledge about SEM (Google AdWords)
• Familiar with traditional media channels such as as direct mail and techniques that maximize these channels
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Relentless in your pursuit of growth based on new insights and bring a continuous learning mindset
• Persistent and have bias-to-action with a track record of performance
• A natural hustler with a contagious “can-do” attitude
• A great communicator and truly are a team player
• Able to think both strategically as well as be able to change direction quickly
• You enjoy coming up with new ideas and can easily explain your rationale in a business sense (experience in making business cases)

At a minimum, you have...

• BA/BS in Marketing, Business, Management or related fields with strong academic record
• At least 5 years of marketing experience in an entrepreneurial environment with a proven track record of growing D2C business
• 2 years of growth, performance marketing or life-cycle experience
• Expert level of Facebook Business Manager
• Demonstrated ability to use insights and data to inform strategies, make decisions, optimize campaigns, and drive innovative thinking
• Confident knowledge of Google Analytics
• Strong quantitative & analytical skills. Ability to use data to make decisions and optimize campaign performance is in our company DNA
• Disciplined time management and organizational skills
• Ability to use SQL, Tableau, Adobe suite, Google Tag Manager is a plus

You’ll get...

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• Flexibility to work from home or from our office in Manhattan, Boulder, or Chicago
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company