Origins - Marketing Coordinator

Job Description

As the Consumer Engagement Coordinator, you will support the Consumer Engagement Manager with the implementation of the Origins brand omni-channel strategy to ensure a consistent consumer experience.

This role supports driving sales through an omni channel approach to recruit new consumers and optimize retention of existing consumer, all with a consumer-centric & data-based approach to your digital activations from supporting with social activations, e-commerce initiatives, loyalty CRM campaigns, to new launches and local content creation.

You will partner with the wider team to continuously strive for excellence in execution in the digital and retail space to deliver high touch customer journeys and engagement.

PRIMARY RESPONSIBILITIES:

• Project management and implementation of omnichannel campaign execution
• Reporting into Consumer Engagement Manager, the Consumer Engagement Coordinator will understand, support and enhance the consumer journey across all touchpoints and help define missing content needs – (including new product launches, optimizing product heroes, optimizing SEO, sampling and ratings and reviews) and work with the relevant ELC corporate functions from briefing through to execution.
• Develop innovative and relevant local communication angles (in line with brand values), to enhance the consumer experience across all touchpoints including CRM, online services, social, in-store digital touchpoints.
• Support the Social Media and E-commerce teams to improve the quality of landing page content linked to hero franchises & new launches, including briefing in the ELC digital studio to create local content and support the running of split tests to improve conversion rates.
• Collaborate closely with E-Commerce, Sales and the Social Media team to ensure consistency of brand messaging each month across all channels in order to deliver on the Origins omni-channel strategy
• Works closely with the CRM & Loyalty Manager to implement and track email campaign performance, to identify and utilise data insights & online behaviour to optimise our CRM approach.
• Partner with ELC internal digital studio and external agencies (when applicable) to develop local campaign assets; managing from briefing to delivery brief on a timely basis. Leverage internal data to inform communication approach and messaging hierarchy fit for purpose.
• Use keyword research, website data, business priorities and consumer reports and insights (available internally) to influence campaign messaging, in partnership with the wider marketing team. Monitor key competitor activity across all channels and shares key learnings with the brand.

Execution of CRM Programmes

• Coordinates the CRM programme with the CRM Manager. Maintains, executes, updates and reports on existing programmes – NCC, Birthday, Lapsing, Exit and BAU – with key objectives to welcome and retain consumers
• Works with Online Coordinator and CRM manager to maintain Email Marketing calendar to ensure alignment across e-commerce and bricks and mortar businesses to deliver on Origins omni-channel strategy
• Works to ensure all programme elements move forward on a timely basis (including briefs, quotes, assets, artwork proofing, etc.).
• Assists Consumer Engagement Manager in using consumer insights and research to enhance the brand’s digital and CRM strategy and also analyse data collected via these strategies to further consumer knowledge of the brand.

General

• Keeps a record of marketing costs, raising POs & works with the finance team to ensure costs tie back to the wider marketing budget
• Compiles & cascades updates for Management Team, field team and in store teams on all Digital, Social and CRM Campaigns via Briefing Documents to ensure successful implementation of all programmes at store level.
• Responds to queries and requests from Field and Global CRM/Marketing on a timely basis.
• Supports with putting together marketing campaign briefs and post campaign analysis reports for leadership team.

Qualifications

• Marketing experience, ideally a Digital champion and content driven!
• Must have can-do attitude, be resourceful, organised and a self starter who can work in a fast paced environment. Confident communicator, flexible and able to work under pressure to deliver projects to a high quality.
• Proven experience of driving and implementing successful & innovative omni-channel digital strategies
• Understanding of CRM and digital trends. Experience in using BRAZE or Salesforce in a CRM capacity would be beneficial
• Skilled in Microsoft PowerPoint, Excel, Access or equivalent – able to produce impactful presentations and comfortable using excel to analyse and visually represent simple sales data.
• Driven by analytical skills, consumer insights and data.
• Strong creative skills and an eye for detail whilst also demonstrating the analytical capabilities to read data and the insights it provides
• Team player, willing to pitch in with work where needed; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams.
• Supports teams to create an environment that is encouraging, respectful, and builds team cooperation.

Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2117561
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.