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Marketing Strategy Manager, Partner Success

Poshmark

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Job Details

Location: Redwood City, San Mateo County, California, USA Posted: Oct 16, 2021

Job Description

Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of ecommerce, Poshmark makes buying and selling simple, social, and sustainable.

Accountability:

This manager will be accountable for optimizing marketing levers at a campaign- and product feature-level to drive traffic to and participation in Poshmark partnership programs.

Responsibilities:

  • Work cross-functionally with Product Marketing, Data Analysis, and Engineering Teams to optimize all existing enterprise partnership promotional programs - formatting and design, target audience, content (with focus on email / push communications)
  • Develop creative new traffic drivers (e.g., email, in-app features, landing pages, campaigns, tools, etc.) that expand reach and awareness
  • Plan and execute closet-level campaign ideas to drive new and repeat traffic
  • Partner with brand marketing functions to develop digital and in-store activation campaigns that promote Poshmark to new users
  • Forecast impact, and monitor performance, of all enterprise partner traffic programs and initiatives

6-Month Accomplishments:

  • Optimization of existing enterprise partner traffic programs on the platform – including an understanding of projected impact for each
  • Roadmap of new traffic drivers (e.g., campaigns, product features) in-production for the enterprise business
  • Established understanding of enterprise partner marketing priorities - along with identified opportunities on how to tap into these processes to promote Poshmark to their consumers

Requirements:

  • 3-5 years of experience working with brand or eCommerce marketing teams (in-house or as a partner) within the consumer retail or fashion space
  • 1+ year of experience managing a high-volume email marketing program; strong familiarity with phases of email production: design, testing, code, approval, audience segmentation, QA, launch, analysis
  • Creative and analytical thinker with experience in an entrepreneurial, technology-oriented environment (focus on in-house production)
  • Passion for Poshmark’s mission and the unique intersection of social and marketplace

About Us:

Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of ecommerce, Poshmark makes buying and selling simple, social, and sustainable. Its community of more than 80 million registered users across the U.S., Canada, Australia, and India, is driving the future of commerce while promoting more sustainable consumption. For more information, please visit www.poshmark.com , and for company news and announcements, please visit investors.poshmark.com . You can also find Poshmark on Instagram , Facebook , Twitter , Pinterest, and YouTube .

Why Poshmark?

At Poshmark, we’re constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We’re disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We’re nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day.

We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We’re invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever.

Here’s what we’ll set you up with:

  • A team that is invested in your career growth and training
  • Competitive salary and equity, based on experience
  • Company sponsors up to 100% cost for your health, dental and vision plans and up to 90% for your dependents
  • Work alongside world-class talent
  • Flexible vacation / paid time off policy
  • Parental leave
  • Personal style encouraged (or not, whatever you’re in to)

Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Poshmark

Poshmark is the largest social marketplace for fashion where anyone can buy, sell and share their style with others.

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