Sr. Manager, Marketing Analytics & Insights

Job Description

Oversees a team of advanced data analysts responsible for a portfolio of strategic data projects that involve gathering data, verifying its accuracy and generating reports and dashboards. Supports the continuous evolution and strategy of Vanguard's business intelligence and data analytics & reporting capabilities. FAS Marketing was one of the first teams to adopt New Ways of Working and transition into Agile to better meet client needs, improve our quality and speed to market, and partner with the FAS business on shared objectives. Ever since, we have been on a journey to become a world-class leader in utilizing data & analytics to drive a deep understanding and response to our clients' changing needs. The senior manager of marketing analytics and insights will have the opportunity to lead this journey, and evolve marketing to become a data-first organization that leverages insights to inform strategies and decisions that drive better business and marketing outcomes. In particular, this role will entail:

• Managing a team of analysts and data scientists, providing analytical leadership and measurement guidance while growing the team's impact, skill, and profile.
• Translating global trends, industry B2B developments, and market intelligence into actionable, data-captured insights that improve the customer experience and result in lead/revenue generation.
• Developing the department’s capabilities to use advanced analytical techniques to mine data to solve fundamental problems that transform the business and generate results.
• Collaborating closely to build an aligned data vision and multi-year roadmap in lockstep with partners across the organization in FAS Data, Marketing Platforms, CAI, IT, CDAO, among others.
• Measuring the impact of marketing programs/campaigns in the department, and leveraging insights to influence strategies, OKRs, reporting and results.
• Defining, communicating and enforcing reporting and analytics standards; cultivating a consistent and standard approach to experimentation and agile "test & learn."

What does the ideal candidate look like?

• Deep expertise in digital/marketing analytics (both in modeling and measurement), research, business insights, and data management/engineering/science.
• Experience in digital marketing and marketing technology, including key data platforms (Dynamics, Adobe products, Sales Force Marketing Cloud, customer 360, etc.)
• Mastery in analyzing marketing and customer data (complex and multi-dimensional data sets) with proficiency in programming and reporting/visualization tools (Python, Pyspark SQL, Tableau, R, Thought Spot, etc.)
• Strong communications (written, verbal and presentation) skills, with an ability to "tell the story behind the numbers" and convey insights to senior leaders
• Exceptional interpersonal skills (collaboration, relationship/stakeholder management) including tact, diplomacy, trust-building and ability to influence others
• Passion for leadership and coaching others to success within a fast-paced and dynamic environment

Core Responsibilities

• Hires, evaluates, and supervises crew. Provides guidance and training as necessary to develop crew. Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
• Oversees a team of advanced data analysts as they work with key stakeholders to understand business strategy, questions and goals. Provides sponsorship and subject-matter-expertise to ensure the successful completion of a portfolio of strategic data projects.
• Leads team of analysts as they and deliver presentations that translate analytic insights into tangible, actionable solutions for business partners to implement. Provides expert consulting to create recommendations that incorporate an understanding of both the business unit's operational goals and the analytics skills, tools, data and processes to achieve them. Presents findings to senior leadership.
• Collects, analyzes, and communicates statistics related to daily business operations. Uses findings to develop processes, procedures, and workflows to improve operational effectiveness.
• Develops and maintains strong internal and external relationships in order to manage cross-departmental and cross-divisional data projects and coordinates the resolution of operational problems and issues.
• Assists in developing short and long-term initiatives for department to align with business strategies. Participates in business planning activities and develops budgets to determine feasibility and resource needs.
• Supports team's continuous development to advance their technical skillsets, and to stay informed of industry innovations in analytics and tools.
• Defines internal and/or external suite of products and custom and scalable analyses to meet stakeholders' needs for information and insights. Researches and applies industry best practices and market trends.
• Participates in special projects and performs other duties as assigned.

Qualifications

• Minimum of eight years related work experience.
• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.