Position Summary:
The Keyholder will perform the daily operations of the free-standing store (FSS) as directed by the Store Manager. Execute strategies to drive sales, improve consumer experience, increase profitability, follow brand policies and marketing programs that will increase sales and grow the existing customer base. Maintain high store standards and conditions and foster a positive environment.
Ensure customer needs are met, to brand standards/ immersive of brand experience. Ensure complaints are resolved and service is quick and efficient. Ensure all products and displays are merchandised effectively to maximize sales and profitability.
They will support their location and colleagues in conjunction with the Manager and will motivate the team on the sales floor to achieve sales, service, and productivity goals.
Consumer Experience
• Lead delivery of high-touch customer service philosophy of EL companies and Consumer Experience Standards of Brand
• Ensure high standards for consumer experience.
• Respond to customer complaints and concerns in a timely manner.
• Maintain awareness of consumer trends in the retail industry and have full knowledge understanding forthcoming consumer initiatives.
Drive Sales Results
• Execute expectations to drive sales, provide excellent consumer experience and meet and/or exceed sales and services goals.
• Leverage training knowledge to drive sales
• Demonstrates solid understanding of sales, product knowledge, events, operations, retail market and beauty industry to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns and using learnings to influence planning optimization.
• Leverage clienteling/CRM (Customer Relationship Management) tools to capture customer profile and utilize client “book” every day to connect with customers for outreach, replenishment and to drive sales
Manage Operational Excellence
• Develop good working relationships with Brand leaders, COE staffs, and POS teams.
• Assist in maximizing selling staff’s productivity through hour utilization, schedule optimization, and goal management.
• Assist the Manager with aspects of visual merchandising and elements in the environment, including implementing visual directives, maintaining impeccable visual standards for all product on counter, both on sales floor and back of house, and elevating the customer experience.
• Assist the Manager in proactively managing inventory investments (accountabilities, receiving, cycle counts, reconciliation, loss prevention) and identify inventory/stock issues that may inhibit business.
• Adopt and adhere to policies & procedures set-forth by “The Company”
• Meet all safety standards and assist the Manager to ensure all members of the store or counter team are current on safety trainings
• Ensure adherence to image guidelines
Build Brand Loyalty
• Promote use, educate team and adoption of all direct-to-consumer tools from the brand to drive new customers and consumer retention.
• Assist the Manager to execute innovative events in partnership with field leadership, corporate directive. Use learnings to maximize effectiveness of the market calendar long term.
Brand Specific Expectation
At Aveda, we seek motivated Keyholders who are eager to model a service-minded practice in store creating authentic guest experiences.
Keyholders are responsible for some retail operations to include opening and closing operations and for helping to build the capabilities of their teammates to achieve performance goals.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City.
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