Field Marketing Manager, Northern Europe

Job Description

Who we are and what we do

Momentive (NASDAQ: MNTV) (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organisations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. We want to improve human experiences by amplifying individual voices. Learn more at Momentive.ai.

More about our Demand Generation Team in EMEA

The Demand Generation team owns lead, pipeline and revenue generation for Momentive's CX solution: GetFeedback. The team develops on always-on programmes, live/virtual events and account-based marketing strategies, all to create interest and increase engagement of clients and prospects in the EMEA region.

What we're looking for

We are looking for an experienced Demand Generation professional who can help us create and roll out integrated campaigns and programmes that promote growth for our CX solution specifically in EMEA. Reporting to the Director of Demand Generation EMEA, you will lead essential inbound and outbound programmes to support revenue growth in EMEA.

You will:

• Plan demand generation campaigns across multiple channels (content syndication, advertising, social media, email marketing, events, and webinars)
• Work together with the global marketing team and our partners in sales, customer success and product to build the regional go-to market strategy
• Establish a network of partners, agencies and influencers in the market all to improve our brand awareness and support our long-term growth goals
• Develop an understanding of GetFeedback's target buyer and ideal customer profile, and build smart strategies and campaigns to engage this audience
• Know and understand your funnel metrics and find ways to improve these
• Work together with our regional PR agencies and communication teams

You have:

• BA/BS degree or equivalent work experience
• 5+ years of B2B marketing experience
• Experience developing field marketing plans and driving demand generation activities
• Experience switching quickly between strategy and execution
• Experience with analytics and data-driven marketing
• Good project management skills
• Experience working with other teams
• Experience with Marketing technology solutions such as HubSpot, Salesforce and Terminus (or equivalent)

What we offer our employees

Momentive is a place where the curious come to shape what's next. By advocating inclusion into our processes, and culture for our 1,400+ employees across North America, Europe, and APAC, we're building a workplace where people of every background can excel. We've won multiple awards and received recognition for our forward-looking policies, including extended parental and bereavement leave, vendor benefits standards, and Take 4 sabbaticals.

Momentive is featured as a Glassdoor 2021 Best Place to Work and National Capital Region's Top Employer in Canada (2021). In 2020, Momentive was recognised as a top place to work by Glassdoor Best Places to Work, Fortune Best Places to Work in the Bay Area, Parity.org's Best Companies for Women to Advance, and National Capital Region's Top Employers in Canada. Momentive has been recognised by Great Place to Work® and Fortune as a top workplace since 2018, and we have also won numerous awards as a leader in global survey software, including being named among the G2 Best Software Companies, CNBC's Disruptor 50, and the Forbes Cloud 100.

Our commitment to an inclusive workplace

Momentive is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Learn more about our diversity, equity, and inclusion efforts here.

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