Marketing Specialist - Acquisition & Competitive

Job Description

Job Summary

Responsible for the preparation of Marketing-related reports and analysis and the implementation of marketing activity across various departments within the organization. Ensures proper implementation of marketing and communications programs to key system personnel. Supports development and implementation of online, email and Direct Marketing programs to generate leads. Works with moderate guidance in own area of knowledge. Responsible for the support of Florida region acquisition, segment deep dive, and competitive intelligence programs. Assists in the execution of local acquisition programs including direct marketing, seasonal demand generation campaigns and channel support initiatives. Conducts reviews of competitor products, pricing and promotions and prepares summaries for leadership. Utilizes analytical and data mining skills to provide key insights regarding prospects and customers. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities

• Assist in developing and distributing regional competitive intelligence through a combination of corporate/division resources and competitor research and provide regular updates on competitor offers and activities as well as Xfinity performance by competitor set.
• Provide support for market "deep dives" gathering relevant data points and formulating recommendations to improve market or segment performance.
• Utilize available business intelligence assets to provide marketing and/or customer insights for the Florida region.
• Support regional acquisition programs including gap closure activities and recurring local programs.
• Prepare reports, analysis and power point presentations as requested.
• Works independently and collaboratively with outside vendors on campaign elements and production.
• Assists in pre-campaign and post-campaign analysis and summary report.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.