Digital Marketing Executive, e-Commerce, Asia Pacific

Job Description

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Assist Digital Marketing Manager on digital marketing, forecasting, site content optimization, email marketing and CRM
• Execute marketing tactics related to SEM, SEO, affiliates marketing, displayed advertising, paid social media and any other ROI driven media programs for different APAC countries’ e-Commerce sites
• Liaise with ecommerce merchandising and regional marketing teams as well as global digital teams to ensure regular site refresh and campaign execution
• Manage any trouble-shooting situations that may occur on a daily basis with external agency, to ensure all site fixes are completed as soon as possible
• Review and optimize site experience regularly and work with external agency to carry out necessary actions
• Liaise with the regional team and external agency on aligning the online communication and promotion plan.
• Plan the site content slots for user behavior to display dynamic content
• Plan and execute Marketing & Email calendars and all content
• Work with creative to design& execute all site content & EDMs
• Track & Report site & EDM content performance
• Assist with all O2O enquiries

FUCTIONAL COMPETENCIES:

• Metrics-driven, collaborative, inclusive, supportive, transparent and results driven
• Attention to details, ability to multi-task and meet tight deadlines.
• Good at numbers & MS Excel
• Team player who works to help others succeed
• Self-motivated individual who brings can-do attitude to work everyday
• Demonstrate ability and passion to excel within an environment of change, startup mentality and a drive for continuous improvement

QUALIFICATIONS & EXPERIENCE:

• Experience : At least 1 year of experience in Digital Marketing
• Education: Bachelor’s Degree in Marketing or relevant business field

SKILLS:

• Knowledge in Google Analytics and campaign tagging/tracking
• Proficient in Microsoft Office applications particularly Excel & PowerPoint
• Excellent verbal and written communication skills in English and Chinese
• Strong presentation skills a must