Alternatives Marketing Analyst

Job Description

About this role

Global Alternatives Marketing at a glance:

Global Alternatives Marketing develops strategies, content and tools to help increase BlackRock’s brand association with Alternatives, build trust and preference with clients, and accelerate growth across the Alternatives platform. We do this by forming relationships with both existing and new clients through memorable experiences and insights that help seek client challenges.

You would be a part of a robust team working to advance one of the firm’s key growth priorities! Our vision is to be known for:

• Being thought leaders in the financial marketing space
• Crafting and reinforcing empathy, trust and consistency in our brand
• Re-imagining how BlackRock can engage with clients through experiential storytelling and data-driven insights
• Driving profitable growth for the firm

Alternatives Marketing covers three core areas:

• Brand strategy and execution: Develop and deliver Alternatives value proposition within broader BlackRock Investments brand
• Communications: Originate, position and package cohesive, client-centric narratives and thought leadership
• Marketing Programs: Drive client engagement through events and other scaled marketing programs

As a Marketing Analyst you will:

• Help take our Alternatives content and communications efforts to the next level by establishing ways to better understand our clients’ needs and their communication preferences. Run point on the entire process from content creation to mailing execution!
• Project manage the delivery of high-profile marketing projects to bring our unique value proposition to life, including the quarterly Alternatives platform material.
• Partnering with Alternatives teams to develop/refresh their outstanding value proposition narratives
• Providing teams the tools and training to make those narratives central to their communications.
• Help craft how we tell our Alternatives story and promote our capabilities through events and conferences, digital media and client outreach
• Work across channels and regions to drive brand message consistency across marketing and communications. Provide marketing and communications partners the tools to execute “always on” integrated marketing campaigns
• Establish and report on clear metrics to measure marketing impact on both brand development and business growth. Work closely with BAS and Sales Teams to update lead models and share and action on insights.
• Drive continuous improvement of marketing activity using client insights

Qualifications needed to be successful in the role are:

• Passion for knowledge of financial markets, Alternatives and an eagerness to excel as a student of the markets
• Willingness to roll up your sleeves and push content through various development and production channels
• Ability to work collaboratively with product and investment teams, campaign and product managers, L&C specialists, and digital & technology partners
• Enthusiastic about evolving the way we communicate with clients, exploring new story-telling formats that resonate
• Strong relationship management skills with product, sales and marketing stakeholders to ensure that goals are met in a timely manner
• Highly organized and strong attention to detail; ability to multi-task and execute process workflows with oversight on quality control

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.