Manager Digital Experience EMEA and APAC - Food

Job Description

Position - Digital Experience Manager- EMEA & APAC

Report to - Director Marketing- EMEA & APAC

Role

The rapidly growing and evolving Newell Food Business Unit has a clear vision to double the business by 2024. International growth is a strategic pillar of this vision. As a key member of the Intl expansion team your role will be responsible for creating and implementing strategies designed to improve the digital consumer and customer experience, satisfaction and conversion across our Food brand portfolio, helping to rapidly accelerate the growth of our EMEA and ASIA businesses.

This role will report into the Director, Marketing EMEA & APAC. It will require you to drive the execution of the Digital plan working closely with the Brand Activation and Trade Marketing Managers of EMEA and ASIA, the local Commercial teams and the Ecomm Business Unit. Your role will be pivotal in securing our brand, business and sales goals for the region.

Key Responsibilities

• Develop from the Global Strategic plan a 3-year Digital investment plan that will feed into the overall 3 year Marketing investment plan by for EMEA and ASIA Business.
• Develop yearly Digital plan, focused on improved digital content, improving our presence /voice online and socially, driving conversion on our own platform, supporting key retailer.com (Excluding Amazon).
• Implement with the Brand Activation and Trade Marketing manager the agreed digital plan.
• Virtual member of the Global Digital experience team.
• Work with the Global Digital and Ecomm teams to coordinate web content in support of brand launches.
• Work with the Global Digital Experience team to maintain consistent look and feel for each brand throughout all web/social properties (Country specific brand sites etc).
• Manage and maintain all local Food website and SN channels (at least daily)
• Support the sell in presentations/templates for the local Commercial teams.
• Attend Key Account/Distributor meetings though the year.
• Measure the success of the digital campaigns through ROI analysis. Provide insight and recommendation on campaigns.
• CRM management within region, complying to local legislations.
• Assure, web-based information is archived for future needs and reference.
• Key partner to the internal Amazon and Retailer.com teams to unlock growth in the retail channel.
• Build strong working relationships based on trust and transparency with the local Commercial teams.
• Manage the Digital investment pool within the total Marketing investment budget.
• Serve as consultant internally and with our partners (Agency & vendors) and retailers on an as needed basis.

Key Requirements

• 5 – 7 years of experience in Digital Marketing or a similar role/field
• Extreme attention to detail.
• Exceptional communication and organisational skills.
• Ability to manage multiple tasks and meet deadlines.
• English Speaking.
• Multilingual capabilities.
• Digital, Social and Ecomm experience in consumer products.
• Experience in content management systems.
• Project Management skills.
• Strategic mindset
• Get the job done mindset
• Ability to travel Internationally.

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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

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