Director, Integrated Marketing

Job Description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Purpose

Petco is on a journey to transform our business and is looking for team members who will lead us into the future as the leading omnichannel pet health and wellness company.

Scope

We’re looking for a seasoned integrated marketer who has shown they can lead cross-functional marketing teams to develop and execute end-to-end marketing strategies that drive business results. As a Director of Integrated Marketing, you would be responsible for driving awareness, consideration, traffic and conversion for our four Merchandising businesses, including: Consumeables, Supplies, Companion Animal, and Private Label Brands.

The Director of Integrated Marketing for Merchandising will be responsible for:

Marketing Planning: Lead the marketing planning process for four Merchandising businesses (consumeables, supplies, companion animal, owned brands), including: crafting and owning the marketing strategy, integrated marketing plans, and budget. Brand Strategy: For Petco’s suite of private label brands, lead the strategy and development of stand-alone brands, including: portfolio architecture, mission, purpose, value proposition, emotional and rational benefits, values, personality, visual identity and packaging. Strategic Positioning: Using customer data and insights, business performance, and competitive intelligence, lead a team to create differentiated positioning for businesses and offerings, reinforced through messaging, and brought to life via world-class marketing execution. Integrated Execution: Lead the orchestration of enterprise-wide integrated marketing activations in partnership with cross-functional business and marketing leaders. You’ll be accountable for the integrated brief through to the tactical execution and results across all marketing channels. Vendor Co-Marketing: Lead the orchestration of Petco’s co-marketing program, including: significant revenue generation across a large number of vendor partners, annual pitching, planning and reporting, and creative development. Team Management: Responsible for managing, leading and growing a team of 9 partners, including 6 direct reports, as well as managing external agencies.

Essential Knowledge & Skills

• Education & Experience: A bachelor’s degree and at least ten years experience as a B2C marketing leader, ideally in an integrated marketing role, with a minimum three years experience with vendor co-marketing. A minimum of five years should have served in a supervisory capacity with proven experience leading cross functional teams to a successful outcome.
• Strategy & Execution Combo: Proven ability to lead the integrated marketing process end-to-end, from setting the strategic vision to overseeing flawless execution.
• Creative Acumen: Ability to objectively evaluate creative against a strategic brief and deliver feedback in a way that clearly and effectively sets direction and inspires the team.
• Digital Transformation: Be a catalyst for transforming digital practices within the company by fostering innovation in digital marketing strategy and tactics, audience segmentation and targeting, journey mapping, and optimizing for mobile, social and new technologies.
• Financial Management: Manage media and production budgets, including: securing, forecasting, assigning and reconciling spend by month and quarter.

Core Competencies

• Collaborative Partnership: Work with internal and external partners to use all available resources to bring the company’s strategy and plan to life through team-building, conflict resolution and consensus-building, ideally with experience in a matrix organization.
• Transformational Leadership: Be a catalyst for change by setting a clear and comprehensive strategy, charting a new course, and leading a team via influence to achieve your vision. Along the way you will need to build relationships, inspire and grow a team of individual contributors, model a growth mindset, and contribute as a senior leader within the company.
• Solution Oriented: Be a dependable problem solver who takes a pragmatic approach to managing crises – someone who always finds a way to “get it done”. Each day will be unlike the one before and will require a penchant for attacking problems with creative solutions. Requires the ability to lead complex projects while demonstrating flexibility, business acumen and critical thinking.
• Effective Communicator: Strong written and oral communications skills, including negotiating, presenting, and influencing. Requires the ability to listen, synthesize, lead, explain and communicate at all levels of management and functional disciplines. Communicates information clearly, concisely, and professionally. Tailors communication style and content to the audience. Proactively shares timely updates and information with relevant parties.
• Establishes Trust: Follows through on commitments. Is honest and direct in dealing with people. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.
• Independent Worker: Ability to prioritize and balance time, actions, resources and initiatives to ensure achievement of critical goals, optimize potential benefits and minimize risk. This position is deadline-intensive and requires the ability to gracefully and seamlessly handle multiple tasks while simultaneously being highly visible.
• Analyzes Problems & Issues: Gathers and analyzes the most critical information needed to understand problems. Makes decisions that take into account broad company and customer implications. Analyzes critical issues, trends, and root causes, and identifies the solutions that best address them. Probes and looks past symptoms to determine the underlying causes of problems and issues.
• Makes Informed Judgments: Makes sound business decisions based on insight and analysis. Chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources. Makes decisions that contribute to company performance. Makes timely decisions regarding problems/issues requiring immediate attention.
• Meets Customer Needs: Identifies customer trends, expectations, and needs. Ensures that feedback from customers is leveraged to identify improvement opportunities. Ensures follow-up with customers to confirm problems are solved. Continually searches for ways to improve customer service, including the removal of barriers and providing solutions.
• Plans & Manages Execution: Develops realistic plans (e.g., action steps, timelines) to accomplish objectives. Prioritizes and balances time, actions, resources, and initiatives to ensure achievement of critical goals. Holds themselves and team accountable for outcomes. Anticipates and removes obstacles, redirecting efforts to accelerate the work or improve quality.

Additional Responsibilities

• Work Environment: The majority of job duties are performed while seated indoors with little or no exposure to hazards. Minor local travel by automobile to vendors or agencies may be required. Also periodic attendance at appropriate marketing conferences that help to keep you knowledgeable about the latest thinking and technology and to share best practices with other colleagues.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.