Associate Director - Publisher Marketing

Job Description

We are seeking an experienced and growth-minded B2B marketing leader to manage all aspects of marketing for Megaphone, the innovative podcast advertising and publishing platform acquired by Spotify in 2020. Together, Spotify and Megaphone help publishers and advertisers realize the full potential of podcasting - and push forward towards a new golden age of audio. In this role you will lead all aspects of marketing for Megaphone - attracting new global publisher clients, and retaining existing clients like Vox, Wall Street Journal, Condé Nast and The Athletic. The right candidate will have the chance to craft the marketing strategy for Megaphone, execute all elements of that strategy, and lead an important part of the Megaphone and Spotify Advertising team, constantly seeking ways to increase Megaphone’s impact for Spotify and the podcast industry.

What you'll do

• Lead a small team of marketers, focused on growing Megaphone’s business, and marketing directly to enterprise publishers worldwide
• Define objectives and key results for the marketing of Megaphone’s solutions
• Design and execute marketing plans to achieve these objectives including: events, email campaigns, social media campaigns, earned media, account-based marketing strategies, industry organisation partnerships, thought leadership and more
• Create compelling materials and messaging to position Megaphone in the market, and drive new publisher client sales
• Lead collaboration and alignment with other parts of the Spotify business, e.g. Product Marketing, Publisher Sales, the Communications team
• Design, implement and report back on multiple initiatives to increase podcast advertising inventory supply for the Spotify Audience Network
• Consistently measure and analyze the results from marketing efforts in order to improve approaches over time

Who you are

• A min of 10+ years of work experience. MBA preferred but not a must
• Experience leading a B2B marketing team and strategy; experience marketing to publishers or other media businesses preferred; experience with podcasting and/or advertising another plus
• Strategic problem solver with the ability to transform goals into concrete plans
• Data-driven and analytical, you enjoy getting into the details and solving complex problems
• An excellent and proactive communicator used to managing multiple partners and communicating confidently to clients and senior management
• Experience balancing lead-driving, brand-building, and customer retention strategies
• Good understanding of marketing automation systems and CRMs (Salesforce ideally)
• Experience working within a distributed team
• A motivational manager and leader who understands how to get the best out of their team

Where you'll be

• We are a distributed workforce enabling our band members to find a work mode that is best for them!
• Where in the world? For this role, it can be within the Americas region in which we have a work location
• Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences.
• Find more information about our Work From Anywhere options here .

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users. This position is not eligible to be performed in Colorado. Apply for this job