Senior UX Content Strategist / UX Writer

Job Description

About GM

There’s never been a more exciting time to work for General Motors.
To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won’t happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why Work for Us

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.

Job Description

Job Responsibilities:

• Create partnerships with business leads and fellow UX team members to define requirements and success criteria for key initiatives
• Lead workshops to design the structure and flow of business experiences that satisfy business expectations and goals in addition to consulting with the business on the content creation process and possible improvements
• Mentor and train junior and mid-level UX team members on best practices and techniques in UX writing and Content Strategy
• Independently develop user flows, wireframes, site maps, copy docs, templates and senior level content to establish best practices, organize information and aid in experience creation
• Collaborate with visual designers, UX writers and UI engineers, from conceptualization to implementation, to ensure user needs are accounted for through each digital experience
• Build and maintain content inventories, audit content for quality and performance, and create a governance strategy to review content on a regular basis
• Ensure content and design align with established brand standards and guidelines for style, visual identity, voice and GM tone
• Creating content templates / structure to aid in experience creation.
• Conducting regular health checks on existing experience content
• Conducting “Voice of the Customer” style research to better understand the audience they will be crafting content for
• Present and communicate UX recommendations clearly to business stakeholders

Additional Job Description

Requirements:

• Degree in a related field (e.g. Communications, Journalism, English, Human Behavioral Sciences)
• 6+ years professional experience in UX writing and content strategy role
• Extensive experience working in the design process and partnering with UX designers
• Advocate for best practices within the UX team
• Experience writing for a global audience and in the automotive space
• Experience writing and revising content, and sourcing and aggregating content
• A portfolio of senior-level quality content solutions in highly dynamic environments
• Experience developing content solutions for large enterprise web sites or applications

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.