Field Marketing Manager (Italy & Iberia)

Job Description

OUR VISION: THE WORLD. SUBSCRIBED.

Customers have changed. They’re looking for new ways to engage with businesses. Consumers today have a new set of expectations. They want outcomes, not ownership. Customisation, not generalisation. Constant improvement, not planned obsolescence.

In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.

Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book Subscribed ).

MARKETING

Our Marketing team plays a pivotal role in evangelising the Subscription Economy and sustaining Zuora’s rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We’re looking for a highly collaborative, hands-on Field Marketing Manager for Italy & Iberia with prior experience delivering innovative SaaS business applications and solutions to help t ake Zuora positioning and market message to the next level.

THE OPPORTUNITY

Do you love all aspects of marketing? Do you have experience running events and webinars, crafting outbound, ‘Account Based Marketing’ campaigns or collecting customer stories? Do you want exposure to SEO, paid advertising, email marketing, PR and design? If yes, then this is the role for you. Zuora is looking for a well-rounded, autonomous hard worker who loves to build relationships and is not afraid to get their hands dirty.

In this role, you will report to the Senior Regional Marketing Manager of Southern Europe and work closely with the regional stakeholders to support the go to market strategy for Italy & Iberia with regionalised marketing plans.

You will need to collaborate with the extended Marketing, regional sales, business development and partnerships teams to plan and execute a wide range of marketing programs and initiatives to ultimately create and accelerate pipeline across all channels: account-based marketing, inbound and outbound digital activities, demand generation, events, and content creation.

As a key member of the growing Italy & Iberia team, your responsibilities include:

• Plan and execute on our ABM Strategy and explore new ways to drive engagement with our focus accounts including budget, events (corporate & third party events) , planning, execution, analysis and optimization
• Build a working partnership with the Italian Sales and Alliances team to drive regional growth.
• Integrate and localise global marketing campaigns and go-to-market initiatives for the region in collaboration with the corporate and EMEA marketing teams.
• Report & analyse pipeline data to help the team make informed marketing decisions

WHAT YOU’LL NEED TO BE SUCCESSFUL

• Demonstrated success in supporting the field (sales, CSM, business development) teams as well as partner ecosystem in a fast pace environment
• Experienced in event management, both physical and virtual, from planning to execution
• Experience with Account Based Marketing programs directed at key enterprise accounts
• Excellent interpersonal and communication skills with ability to work with multiple teams and represent the company in a positive, professional manner
• Excellent organisational and project management skills: lead cross-functional virtual teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule
• Experience managing projects to a fixed budget and proven ROI with third-party vendors and contractors
• Demonstrated success in driving innovation and operational excellence

Important skills:

• 2 years+ experience across various marketing functions such as event management, demand generation, ABM campaign design/execution.
• Native Italian Speaker; English fluent (min. C1 Level) - Spanish is a plus
• Solid understanding of online and Account-Based Marketing
• Strong analytical skills (knowledge of Salesforce is a plus)
• Comfortable with change and ability to adapt, enthusiasm for challenges with a solution-oriented mindset
• Strong project management skills and takes pride in the successful completion of an end-to-end campaign
• Experience in marketing B2B software solutions and knowledge of Italian IT market is a plus

ABOUT ZUORA & OUR “ZEO” CULTURE

Zuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.

At Zuora, we have one CEO but ​every employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200+ ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work. In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.

To learn more visit www.zuora.com

Zuora is proud to be an Equal Employment Opportunity employer.

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.