Website Optimization Specialist

Job Description

About FareHarbor

Founded in Hawaii in 2013 and acquired by Booking.com in 2018, FareHarbor creates powerful tools that help tour and activity operators run their business with ease and efficiency. With thousands of clients and 500+ employees worldwide, we have the fastest growing team in the business, and we’re shaping the future of travel, together.

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 15,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

We are seeking to hire a Website Optimization Specialist who will be in charge of maintaining and proactively improving conversion-friendly websites for FareHarbor companies. This job involves working with our in-house developed WordPress theme managing a portfolio of clients who are currently on FareHarbor Websites.

Role Specifics

FareHarbor’s business model requires that users utilize our software to book online. For this reason it is in FareHarbor’s best interest that our clients have websites that are easy to find, easy to navigate and that drive online conversions. With this interest in mind, FareHarbor offers free websites to our qualified clients to help improve their web presence and online bookings.

As a Website Optimization Specialist you will audit website performance using data to proactively target qualified sites with high conversion opportunities. This role will be given a portfolio of clients to nurture, grow and report on making changes that conform to modern web design best practices and communicating project findings.

To be successful in this role you should have knowledge of user experience and user interface design principles and their application in web design. In addition to design skills you should be competent in using website analytics platforms, and have exceptional written, communication and organizational skills. You will be working on multiple projects at one time and should have a strong attention to detail.

What you’ll do here:

• Analyze live client websites for points of improvement using Tableau reports, Google Analytics and knowledge of website best practices. Present findings with the immediate team and other stakeholders.
• Lead proactive performance projects that seek to improve client experience and conversion by producing reports and implementing recommendations
• build customer-centric conversion flows that move people from the exploration phase to completing a purchase. Test, evaluate and apply findings to live client websites
• Follow specific instructions provided by Project Coordinators and work with them to achieve department project goals
• Be an authority on our in-house developed WordPress theme and understand it’s limitations and restrictions (training will be provided for this)
• Stay up to date with website design and experience best practices and trends and implement when necessary
• Work with the FareHarbor Website Product team to give feedback on existing and propose new features.

Requirements:

• Have basic working knowledge and experience navigating and/or updating settings within Content Management Systems (CMS) such as Wordpress, Weebly, Wix, Joomla, Squarespace, GoDaddy,etc.
• Intermediate to Advance Level Experience with Google Analytics and Google Data Studio; Ability to drill-down and analyze analytical data to troubleshoot issues, understand user behavior and provide data driven website recommendations
• Proficiency processing and taking action based on quantitative data analysis
• A working knowledge of website design and experience best practices
• Basic on-page SEO knowledge

A good fit for this position

• Enjoys the challenge of a new puzzle every day and approaches challenges with curiosity
• Thinks critically and strategically on how to increase online conversions
• Is comfortable taking ownership over a project from start to finish
• Have strong attention to detail
• Have the desire to improve and grow within the organization
• Have had experience with growing clients/portfolios

Required Education and Experience

• At least 2 years experience in web design or related field
• Certified in Google analytics or equivalent certification

Bonus if you have

• Experience working with Google Tag Manager
• Experience working with Airtable
• Experience working with DNS
• Familiarity and/or Basic Experience with running tests or interpreting data within heat mapping or A/B testing software and tools e.g. Hotjar, Crazy Egg, Google Optimize
• Experience with web design
• Have experience with HTML and CSS
• Have experience with Photoshop and Illustrator
• Experience with client facing
• Multilingual - Spanish speaking

Benefits:

• Medical, dental + vision coverage
• 23 days of PTO + paid holidays
• 401k + employer matching
• Paid parental leave
• Opportunity to share your ideas and make a difference in a growing company
• Fast-paced, high-energy, and engaging work environment

Salary Range: $51,300 - $62,700

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.