Director, Field Marketing Officer (Columbus)

Job Description

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Job Description

We are looking for a high energy, marketing professional with an unwavering focus on business outcomes to lead the development of local Co-Op marketing plans, AND the local execution of the national marketing plan within our Columbus Field Office to profitably build sales, transactions, and cash flow for the company and Owner/Operator restaurants.

In partnership with the Field VP, Field Office Leadership Team and Owner Operator leadership, the Field Marketing Officer (FMO) helps develop, lead, execute and achieve the Field Office business plan through sound, relevant marketing.

This role provides strategic leadership and oversight of the marketing function for all Co-Ops within the assigned Field Office geography. Outside of the field office, the Field Marketing Officer influences the direction of the National marketing priorities, secures support for the national marketing plan and continually shapes Field Office support from headquarters.

Key customers include Field Office VP and Leadership Team, Co-Op Owner/Operators, local marketing agencies, National/Field Office staff and Restaurant Management.

The Columbus Field Office geography includes >1,100 restaurants located across Ohio, Pennsylvania, Kentucky, West Virginia, and Tennessee

Role:

· Maintains and strengthens the McDonald's brand position (market share, preference, business results) in the Columbus Field Office

· As part of Field Office leadership, participates in and helps lead the Field Office business plan development in alignment with the US Business Plan, execution and results management.

· Is regional subject matter expert (partnering with Field Office Consumer and Business Insights) on economic indicators, competitive strategies and industry trends.

· In partnership with the co-op marketing agencies, leverages business research and business indicators to help develop customer and results oriented Co-op marketing plans.

· Strategic leader of all Co-Op marketing plans, specifically: creative strategies/briefs and marketing and media strategies.

· Directly manages at least one Field Office Co-Op.

· Identifies and utilizes available resources outside of the Field Office to aid in the development and execution of the Co-Op marketing plans.

· Responsible for the development of the Field Marketing Manager(s). Supports the Field Marketing Manager(s) in strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of assigned Co-Op marketing plans

· Provides leadership points of view, builds strong relationships, and fosters teamwork among Owner/Operators, Agencies, Suppliers and Staff to achieve maximum performance. Proven ability to influence decisions that lead to strong business outcomes.

· Maximizes success of the system plan by ensuring Owner/Operator understanding and active advocacy for the national marketing plan by securing coop votes and providing continuous input and feedback to Field Office, and National Management.

· In partnership with Coop leadership, holds agencies accountable for deliverables within approved scope, through formal and informal agency performance reviews

Qualifications

· Marketing experience at the Director level

· Experience managing Marketing Agencies

· Bachelor's Degree in Marketing, Master's preferred

· Quick Service/Quick Casual Industry experience preferred

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected]

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.