Director, Performance Marketing

Job Description

Role: Director, Performance Marketing

Location: NYC or Chicago

Reports to: Vice President, Growth Marketing

Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.

We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.

The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

Job Description:

We are looking for a world-class, strategically minded, results focused individual who sets the agenda at all levels and brings a track record of success. As the Director for Performance Marketing you will embody a growth mindset while having a substantial budget to work with to drive repeatable and scalable results across multiple organic & paid channels. Reporting to our VP, Growth Marketing you will spearhead both strategy and execution to optimize a massive marketing budget against company goals.

Our ideal candidate will have broad visibility across the business as well as the global HelloFresh Community – and will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, and Analytics. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization.

You will...

• Lead the customer acquisition strategy, and establish best-in-class practices across paid and organic digital channels such as paid social, search, SEO, programmatic, affiliate, video, Native within a direct response environment
• Build, lead, and develop a team of highly-capable growth marketers, while contributing to our authentic, inclusive, and performance-driven culture
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
• Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
• Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios
• Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
• Operate a continuous improvement service delivery model to increase portfolio and channel efficiencies for delivery
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, Digital Product, etc.—(targeting, optimization, creative direction, etc.)
• Collaborate with Data Science to develop tooling, automation, and new measurement methodologies, improve measurement rigor, and optimize performance

You are...

• Obsessed with growth while not being afraid to get your hands dirty
• Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• Able to build, lead, empower, and inspire a team of direct reports to do the best work of their lives, resulting in a world-class high performing team
• A natural hustler with a contagious “can-do” attitude who thrives in fast-paced environments
• Responsible and love owning projects from start to finish
• Confidence in communicating across the organization, with cross-functional stakeholders, and to executive leadership
• Proactive and enjoy coming up with new ideas and can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance and run split testing campaigns.

At a minimum, you have...

• A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 10+ years of experience directly managing marketing campaigns at $15M+ annual budget client or agency side
• Expert knowledge of SEM/SEO and generic online channels as well as web & app tracking setup and troubleshooting.
• Strong understanding of advertising and marketing technology.
• Experience working with online ad platforms like Google Ads, Facebook Ads, Snapchat Business Manager, TikTok Ads Manager etc.
• 4+ years of experience managing direct reports
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Experience with subscription products, LTV and multi-touch attribution a plus

You’ll get...

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company