Product Marketing Manager, Google Cloud (Hebrew)

Job Description

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience with business-to-business (B2B) marketing in the tech industry.
• Ability to speak and write in Hebrew and English fluently.

Preferred qualifications:

• Experience in public sector B2B marketing.
• Experience with marketing and web analytics, CRM systems, and tracking tools to assess campaign effectiveness.
• Experience with or understanding of the developer audience.
• Experience in computer science or development, or ability to interact with technical people and technologies.
• Understanding of digital marketing channels metrics and best practices, the enterprise software purchase, and development and implementation cycles.
• Excellent communication skills and technical acumen.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As part of the Public Sector Marketing team, you will be responsible for raising awareness and interest about Google Cloud among public sector organizations globally. You will lead customers through a seamless customer journey, from interest to discovery, trial, engagement, and advocacy, fueling market share growth. You will grow Google Cloud awareness, new business acquisition, customer development, and user community programs.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Assist in developing the marketing strategy and programs for Israel, working closely with the public sector marketing, regional leads, and local sales teams.
• Strategize, execute, rollout, and optimize customer programs aligned to industry solutions including events, outbound campaigns, and account based marketing programs.
• Grow awareness, familiarity, and perception for Google Cloud in key markets and segments.
• Work closely with the sales teams to drive opportunities and business growth.

Location

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.