Senior Director, Integrated Marketing

Job Description

Join us as we pursue our mission to remove the barriers between data and action, so that everyone thrives in the Data Age. Splunk is filled with people who are passionate about pushing the boundaries of technology in an effort to help our customers succeed. As the world’s first Data-to-Everything Platform, Splunk is creating a world where data provides clarity, elevates discussion and accelerates progress. We invite you to explore what has made us one of the fastest growing technology companies in history, and how you can be an integral part of our journey!

Role

As the Head of Integrated Marketing you will be responsible for building the strategy and orchestration of our end to end buyer’s journey across our product portfolio and buying centers. You will lead and integrate two core teams - the existing Campaigns team and the new Insights & Strategy team.

You will build an Integrated Marketing function that pursues customer engagement and personalization at scale across each touchpoint of our sales cycle. In close collaboration with the product team, field marketing and channel owners you will help develop the "go to market" strategy for each buying centre with optimized cross channel orchestration at the theater level.

Responsibilities

• Define the integrated marketing strategy to drive efficiency, collaboration and customer-centricity into Splunk’s buying center marketing efforts across our marketing mix
• Lead the team to develop tactical roadmaps for our key programs. Map out the required buyer's journey and ensure a consistent customer experience that drives a strong message, clear CTA’s and support the buying center’s strategy and revenue goals.
• Work with Marketing, Product, Customer Success and Sales leaders to shape campaign themes, drive key business objectives by developing robust digital experiences through eco-systems design, channel strategy and channel tactics to advise when, where and how integrated campaigns should connect with the buyer, redefine communications and lead nurturing opportunities.
• Collaborate with the content, Web and brand teams to ensure programs utilize compelling content aligned to the targeted personas within the right stage of the sales cycle.
• Responsible for developing the performance narrative for all buying center programs, as well as benchmarking and optimization recommendations. In partnership with the “data operation lead” you measure, analyze, report and optimize performance across all Tier 1 programs
• Develop a team that is proficient at planning, reporting and optimizing buying center focused Tier 1 motions.
• Drive ongoing alignment, clear communication and operational cadence with Global Demand, Field Marketing, Global Event, Digital Marketing, Communications and Product Marketing teams as they execute programs to gain feedback for continuous improvement.

Requirements

• 10+ proven experience in marketing, preferably in demand generation with at least 5 years' experience in technology, SaaS, or other IT related industry marketing
• Clear understanding of the B2B marketing funnel and tactics, and channel level optimization strategies to build engaging customer journeys with strong outcomes. Demonstrated success owning the strategy, framework, development and execution plans for major demand generation channels
• Experience building Nurture streams for prospects and customers. Strong command of global and regional interlock with proven experience building integrated programs at scale in a matrix environment.
• Strong analytical skills and track record of making data-driven decisions to continually optimize performance and determine future investments. Very proficient with key success metrics and ROI optimization across all Marketing channels such as digital, content syndication, Web, SEO etc.
• Consistent record for using data and insights in the development of marketing plans aligned to campaign and business objectives.
• Strong expertise in martech tools such as G-Suite, Marketing Automation, CRM systems, ABM platforms, etc. Ability to use those platforms hands on to execute the "go to market" strategy.
• Very comfortable rolling up their sleeves and diving into the raw data and across our tech stack to identify key insights (e.g. Salesforce, GA, Adwords, LinkedIn, Facebook etc.)
• Great leadership skills to set a vision, empower a team and optimize resource utilization for maximum business impact. Confirmed experience of positively influencing others and inspiring change from within and cross functionally.
• Growth mentality with desire to identify and seize opportunities in everything you see. Experience in managing by influence and building cross functional teams to inspire change in fast paced environments.
• Great balance of a strategic leader who can collaborate with executives to develop the vision and report back on success, while being very tactical with their team to drive outstanding execution.
• leader who knows how to get the best of everybody, great listener and able to build long lasting trust with key partners.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.