Marketing Manager, Canada

Job Description

Nextdoor is where neighbours turn for trusted connections and the exchange of helpful information, goods, and services. Nextdoor’s purpose is to cultivate a kinder world where everyone has a neighbourhood they can rely on.

Building connections in the real world is a universal human need. That truth, and the reality that neighbourhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbours rely on Nextdoor in neighbourhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come.

The Nextdoor Canada team is looking for an experienced leader to own strategy, media planning, buying and execution for various offline and online marketing channels, inclusive of Direct Mail, Radio/Podcast, Partnerships and Affiliate marketing, with more to come. Reporting into the Managing Director, Canada, with strong alliance with headquarters and the global team, you will be a performance marketing expert who understands how to use and optimize existing direct response channels and are passionate about innovating, testing and scaling new emerging channels to drive significant, measurable results, at ease working in a fast moving environment. The ideal candidate is someone who has experience managing large and small marketing budgets, and delivering aggressive growth goals with a sharp focus on driving efficiencies and ROI. The ideal candidate is also a scrappy, results-oriented individual who values growth partnerships. You will directly lead the strategic marketing efforts and planning, including campaign creation, prioritization, execution and result measurement.

The ideal candidate will have a proven track record of developing full-funnel, cross-channel data-driven multi-channel strategies and tactics, with rigorous analytical measurement (both “brand” and performance). They will think creatively and analytically, provide leadership to a young and growing team, and work collaboratively across the organization with people at all

You will have an opportunity to work in a growth focused organization that is committed to building strong Canadian communities. You will:

• Own the annual/quarterly/monthly/weekly growth strategy for Canada. Collaborate with external agency partners and internal managers, and key business partners (product, finance, analytics, etc.)
• Optimize channels: Implement strategies and tactics developed to drive efficiencies across Direct Mail, Podcast and other existing channels
• Innovate new channels: Ideate, design and launch new marketing channels such as: partnerships, influencer marketing, Affiliate marketing, etc. Use a test and learn approach to scale out successful channels/segments. Ability to write marketing test proposals and outline the necessary budget, tracking requirements and expected results
• Manage targeting and funnel performance (Problems + Solutions): Segment audiences to ensure we are reaching the right audience and design the right messaging, and creatives by channel. Understand channel performance drivers to best identify/address opportunities and obstacles in achieving targets
• Oversee campaign management: Own and manage campaigns from end-to-end including ideation, brief creation, kickoffs with stakeholders, assigning task ownership, project completion, launch communications and reporting result/KPIs
• Collaborate cross-functionally: Partner with various stakeholders across our company including marketing, product, finance, data science, engineering and sales/partnerships teams to develop strategies and execute plans in support of our marketing and business goals
• Lead performance measurement and analysis: Derive and report back actionable insights by analyzing test results and campaign performances to drive optimization and enhance forecasting

• 7+ years of growth marketing experience with at least 2 years of managing campaigns and KPI reporting
• Strategic and business-minded - you find trends in your data and look for the “so what”
• Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias for action
• Intimate understanding of the offline media buying landscape, including measurement partners, media channels, agencies, and inventory networks
• Strong analytical skills with the ability to clearly and effectively synthesize ideas and reports into actionable recommendations
• Confidence and ability to act as an owner with a positive attitude to inspire team members around them for collaboration. Adaptable to changing circumstances and willingness to tackle new challenges
• Familiarity using tools such as SQL, Excel, Looker and digital analytics platforms like GA 360 with effective presentation and communication skills
• Bilingual, French and English required

• Proficiency with Direct Mail channel and/or SEO
• Deep experience in measuring marketing performance at the channel, funnel level and attribution level
• Direct-to-consumer marketing experience in a high growth tech company within B2B and/or B2C environments
• Knowledge of products within online advertising and ad tech space
• Both in-house management and external agency experience a plus

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the customers we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people.