Senior Product Marketing Manager, B2B Segment - Location Flexible

Job Description

Company Description

Dropbox is now a Virtual First company, which means work outside of an office will be the primary experience for all employees. Being Virtual First also means the location of our employees is targeted but flexible. If “Location Flexible” is listed in the job title of a role, the role can be located in any of the states where Dropbox is authorized to do business.** Some roles (including those which do not have “Location Flexible” in the job title), however, may have to be co-located with their teams in certain locations. Please work with your recruiter and your hiring manager to understand any location constraints of a particular role and to communicate your location preferences. **Dropbox is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Dropbox is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Dropbox is registered.
Dropbox is one place to keep life organized and keep work moving. With more than 600 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA, and has offices around the world. For more information on our mission and products, visit dropbox.com.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Sr. Product Marketing Manager on the Segment PMM team, you will partner with core Product and Marketing teams to drive growth for our customer-centric products and solutions in a fast-paced, high-impact environment. The team’s mission is to translate deep customer empathy and insights for our self-serve B2B segments into compelling marketing that drives tangible business results. You will fill a critical role on the team, leading high priority initiatives for our self-serve B2B segments.

• Build . Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products, and solutions. Leverage customer and competitive insights to craft effective messaging, positioning, and assets for our B2B segments and SKUs.
• Launch . Play a key role in building and launching new B2B SKUs, marketing campaigns, and growth experiments—in close partnership with cross-functional stakeholders across the company.
• Grow . Deliver customer-centric storytelling across stages of the funnel to drive acquisition, engagement, and retention of our B2B SKUs.

At Dropbox, Product Marketing Managers represent the customer voice and strive to create the ideal journey that meets customer needs and expectations. The ideal candidate has the ability to leverage customer insights to build a solid marketing strategy as well as execute upon it. This role requires hands-on editorial sensibility around what makes for great customer-facing content and a healthy appetite for continuous optimizations that can drive meaningful user growth, engagement, and monetization.

Responsibilities

• Represent the voice of the customer as our subject matter expert on self-serve B2B segments
• Own messaging and positioning for self-serve B2B SKUs: Translate insights from research and proprietary data into compelling messaging and differentiated content that improves awareness of and engagement with our products and features
• Partner with internal teams to drive qualitative and quantitative research to better understand our customers and competitors, and develop clear recommendations based on that research
• Drive GTM strategy for key launches, lead cross-functional GTM initiatives, and oversee planning and successful execution
• Play a key role in launching new self-serve B2B SKUs, including pricing & packaging research and strategy
• Lead content strategy for high-impact marketing campaigns and growth experiments to drive growth of self-serve B2B SKUs
  • Contribute to compelling, differentiated content to communicate our product value to prospective customers
  • Be a strategic business partner to the Product Growth and Integrated Marketing teams by synthesizing insights and analysis to inform their strategies and roadmaps
  • Consult on experiment ideation, prioritization, and designs/content

Requirements

• 8+ years of work experience, with 5+ years in B2B product marketing
• Strong marketing competencies across GTM messaging, customer insights, content creation, and storytelling
• Efficient, highly productive, and results-focused multi-tasker with an extremely organized and detail-oriented approach
• Ability to navigate ambiguity and be willing to learn new things with a positive attitude
• Proven success collaborating with cross-functional teams (including Growth and Integrated/Lifecycle Marketing teams) to execute high-impact go-to-market campaigns and/or growth experiments
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Able to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
• Takes ownership: when encountering barriers, unblocks self by proactively assessing and eliminating the root cause
• Proven customer-centricity and skills creating quality customer-facing content, with a demonstrated understanding of requirements across mediums (email, web, etc.) and phases of the customer lifecycle
• Experience with A/B and multivariate testing preferred
• Experience with subscription products and self-service sales preferred
• Bonus if you have an MBA, but it’s not required

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

Benefits and Perks

• Generous company contribution toward individual medical, dental, & vision insurance coverage
• 401k + company match
• Market competitive total compensation package
• Free Dropbox space for your friends and family
• Wellness Reimbursement
• Generous vacation policy
• 10 company paid holidays
• Volunteer time off
• Company sponsored tech talks (technology and other relevant professional topics)