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Global Product Marketing Manager (Date)


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Job Details

Location: United States Posted: Jun 12, 2021

Job Description

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (For example - she/her, he/him, they/them, etc). Bumble is looking for a Product Marketing Manager to serve at the intersection of product and marketing, owning go-to-market strategies for new features, promoting feature adoption targeted towards retention and having a strong role in the product roadmap creation. You’ll be responsible for promoting Bumble in ways that will strengthen our brand, drive product adoption, and increase current users. As the voice of the customer, your goal will be to drive cross-functional efforts to launch new and enduring features that drive market share, and influence product and marketing decisions to meet the needs of our customers. The position will report to the Director, Global Product Marketing.


    • Be a go-to-market expert: lead and coordinate go-to-market efforts globally to support product launches and scaled adoption
    • Building outstanding market positioning and messaging, and own the customer voice in roadmap decisions.
    • Lead development of compelling marketing strategies and creative to fuel brand, user education and user growth strategies.
    • Partner with our Research & Insights team to better understand community needs, the industry landscape, and consumer trends that translate into tangible hypotheses for experimentation
    • Use your understanding of the industry and ecosystem, coupled with an understanding of our product, to influence product and business decisions.
    • Collaborate with Global Market Leads to distill and surface market intel to shape future products aa
    • Act as a partner to the product management, product design, CRM, brand marketing, and UX copywriting teams to position, message, and bring to life features that are joyful and simple to use
    • Serve as an internal advocate for customer needs; gain and maintain an in-depth and empathic understanding of users’ problems, needs and desires that will help drive product innovation.
    • Support the culture of marketing as a mission-oriented, user-centric, and data centric organization.


    • 3-5 years of product marketing experience, having led entire global product development cycles from concept to introduction preferably in consumer tech and mobile apps industries.
    • Demonstrated ability to think strategically and to translate conceptual initiatives into detailed operating plans with the support of, and for execution across, multiple internal teams.
    • Familiarity with consumer tech, mobile apps, products, and markets.
    • Hands on style of working, willing to roll up sleeves and work with teams versus delegating to others.
    • Natural communicator who effortlessly takes complex technology solutions and crafts simple, powerful and compelling audience specific propositions.
    • Experience working closely with product teams.
    • Project management skills to prioritize tasks and align across teams
    • Strong analytical and quantitative skills. Impact focused, with a strong focus on KPIs and performance analysis.
    • Proven track record in identifying and targeting multiple customer segments with bespoke positioning and marketing content.
    • Experience in managing and working with multiple stakeholders to align and gain approval for the product / solution roadmap.
    • Excellent at influencing key stakeholders to drive decision making.
    • Focused to support the business to grow user base & revenue.
With over 700 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including: * Flexible working hours * Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes * ‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat * ‘First Fridays’ - meal delivery for a remote lunch with your team once a month * Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19 * Written resources to guide employees through this challenging time * You will also be taken through a fully digital onboarding process! About Bumble Inc. : Bumble Inc. is the parent company of Badoo and Bumble, two of the world’s highest-grossing dating apps with millions of users worldwide. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, the Bumble app was one of the first dating apps built with women at the center, and the Badoo app, which was founded in 2006, was one of the pioneers of web and mobile dating products. Bumble currently employs over 700 people in offices in Austin, Barcelona, London, and Moscow. For more information, please visit: Apply for this job

About Bumble

Bumble is a location-based social and dating application that facilitates communication between interested users.

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