Marketing Automation - Regional Lead AEM

Job Description

Do you love marketing automation strategy and execution>? Are you experienced in a global matrix centre of excellence or keen to gain experience in best practice with a global team? This is for you!

We need a nimble, agile Influencer with solid marketing automation experience to join Thomson Reuters. Working in the Demand Generation Centre of Excellence team you will be both marketing automation strategist and technologist. You will be responsible for implementing automated touchpoints at every stage of the Legal customer lifecycle: from awareness to retention, and everything else in between, including acquisition, upselling, cross-selling, onboarding and renewals.

About the Role

In this new opportunity as Regional Marketing Automation Lead, you will:

• Act as a regional subject matter expert related to the migration of disparate marketing automation systems into a single instance of Eloqua that unifies demand gen practices and lead management process.
• Own, manage, or consult on multiple Eloqua components including canvases, segments, list, emails, landing pages, forms and lead routing.
• Manage workflow and assign regional marketing activation executions effectively and efficiently. Manage email campaigns from beginning to end, monitor results and provide recommendations or take action to improve.
• Power the Global Marketing team’s marketing practice by designing, developing and socializing marketing automation workflows/campaigns to drive user engagement, conversions, qualified leads, and closed won sales opportunities.
• Act as a subject matter expert on audience data and segmentation to deliver highly targeted, personalized campaigns that focus producing exceptional results in lead generation, sales enablement, and customer lifecycle marketing.
• Optimize demand generation campaigns by partnering with marketing stakeholders, driving A/B testing, and leveraging ancillary martech integrations.
• Work with closely with Activation Advisor and Marketing Automation teams to ensure flawless execution of marketing campaigns.
• Embrace agile marketing practices to efficiently manage workflow of demand gen delivery activities and tasks a nd u tilize strong project management skills to track and deliver marketing automation projects on time.

About you:

You're a fit for the role if you have:

• 5 + years or working in a similar capacity of leading / driving marketing automation across the customer lifecycle
• Expert proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and results
• Certifications in CRM and Marketing Automation, especially Salesforce and Eloqua, preferred.
• Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
• Proven experience in activating multiple marketing automation workflows;
• Strong track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels coupled with troubleshooting skills to keep the marketing leads flowing between Eloqua and Salesforce,
• Excellent independent project management and self-starter skills and experience working in cross-functional team matrixed organization.

What’s in it For You

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Compensation : Competitive base salary and commission based on your performance
• Learning & Development : Best in class training, induction and sales and career ongoing learning and development.
• Benefits : Discounted private healthcare and share plan, paid volunteering days, TR and Mental Health paid leave days, parental leave, discounted gym close to office.
• Perks: Free tennis and pool access

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on thomsonreuters.com .