Analyst/Senior Analyst-Marketing

Job Description

US Consumer Marketing Services (CMS) is a world class marketing organization focused on providing the best customer experience to acquire new customers, cultivate our exciting customers by deepening engagement and loyalty marketing. We focus of building the best leaders.

The New Member Experiences team is part of US Consumer New Member Acquisition team and is responsible for enabling profitable and efficient acquisition by innovating and optimizing our lower funnel marketing assets such as the application experience and Instant Card Number to create positive brand perceptions at the onset.

The Analyst/Senior Analyst will have three distinct roles. The first supporting innovations and optimizations at the point of application. The team is embarking on an exciting and transformative project to create a more inclusive way to acquire prospects and monetize through personalized treatments at time of application. This role will focus on bringing customer experiences to life in partnership with large cross functional groups to ensure robust project management, communications, and cross-functional alignment. The analyst/sr.analyst will bring critical thinking to advance the project through its critical path, and work closely with Legal and Compliance, as well as other partners.

Secondly, this analyst will support Nova Credit Marketing across various digital channels, this individual will be responsible for all aspects of executing these campaigns.

Thirdly, this analyst is responsible for results reporting/dashboards and budget management of the team.

Requires strong knowledge of business practice and procedures in order to perform non-repetitive, highly analytical work. Position uses a wide application of principles, theories, concepts and draws on previous experience to determine a course of action. Participates in projects such as the development of marketing plans and forecasts, prepares pricing, competitive evaluations and short-term projects. May organize and schedule group tasks. Tasks may be a combination of tactical and strategic in nature. Multiple tasks/projects are assigned and reviewed generally only upon completion.

Key Responsibilities:

• Innovate at point of application to create customer experiences that optimize conversions and billings. Be a key contributor to ideating strategy and thinking through user journeys and messaging strategy.
• Be the subject matter expert on the application paths, widgets, and different prospect journeys. Be a reporting expert, identify insights through results.
• Work effectively with Legal, Compliance, Privacy, etc. in securing alignment and approvals for enhancements to the application experience
• Participate and lead Nova Credit Marketing Campaigns across channels, responsible for execution of campaigns.

• Bachelor’s degree with a passion for Marketing or Product Managemen
• Robust analytical skills – a knack for translating data into insights, and an aptitude to straddle both Marketing and Product disciplines to drive business goals
• Strong project management and relationship building skills with the ability to collaborate and work effectively across multiple cross-functional partners
• Desire to solve business problems with a customer-first mindset, must possess superior execution and organizational skills
• Strong written and verbal communication skills. Looking for a strong work ethic and team player with an intense will-to-win
• Fun attitude, and a healthy sense of humor

Why American Express

Talk to our people and you’ll find out what we’re all about. Open, creative, risk-taking, collaborative and innovative are just some of the expressions you’ll hear. It’s our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.

Additional Details:

Ongoing Workplace Flexibility: Position will currently be work-from-home due to COVID-19. American Express is committed to the well-being of its colleagues and to creating a safe work environment; colleagues will continue to work remotely until a return to the office can be safely accomplished.

Location(s): New York, New York

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.