Brand Marketing Manager - France (Badoo app)

Job Description

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (For example - she/her, he/him, they/them, etc). Badoo is looking for a highly-motivated and passionate Badoo France Brand Marketing Manager to develop and execute Badoo’s marketing strategy in France. Based in London and reporting directly to the France Marketing Director, this position will focus on actively developing and executing plans rooted in Badoo’s core mission of date honestly which is articulated in France through ‘’Badoo. Osez être vous’’.

KEY ACCOUNTABILITIES

• Lead execution of our go-to market strategy to accelerate Badoo growth in France through driving awareness and brand sentiment
• Develop 360 marketing plans to ensure holisticity across the different marketing touch points
• Develop and implement a plan to strengthen our France social media presence to further engage and connect with our community
• Generate and develop local below the line innovative ideas, as well as working closely with the global team to localise global creative assets
• Work closely with the paid performance team to ensure creative assets reflect our brand positioning and synergize with our marketing plans
• Develop a cut-through PR plan, in collaboration with the PR agency, that will deliver hard working earned, shared and paid media
• Execute an influencer programme - identifying influencers, relationship management, performance and reporting
• Thoroughly analyse business performance through deep-dive across all the different available metrics to recommend winning action plans
• Establish relationships with and manage a network of agency partners - setting objectives/goals, ensuring performance against KPIs

EXPERIENCE WE ARE LOOKING FOR

• Strong affinity for the dating & tech industry
• Fluent in English and French - strong written and oral communication skills
• Ideally 5-7 years minimum in similar role building and developing a brand in the French market
• A deep expertise of the French cultural landscape, consumer market and core demographic
• Strategic 360 approach to marketing, inclusive of all channels, but particularly BTL media channels (social, PR)
• Experience in managing social media accounts, digital strategies and overall media planning
• Influencer marketing - identifying influencers, relationship management, reporting tools, performance tracking
• Experience in handling multiple source of metrics for thorough data analysis
• Experience working with external agencies
• Experience in people management
• Bachelor’s Degree in an academic or business specialty

ABOUT YOU

• You are comfortable in a fast-paced environment where you communicate daily with our global teams
• You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
• You are a problem solver and a forward thinker
• You are data focussed and driven and at ease with daily metrics analysis and overall business analysis
• You are organised and self motivated. You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces
• You are positive and committed with a 'can-do' attitude and a flexible approach
• You are deeply passionate about Badoo’s brand vision and values

With over 700 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including: * Flexible working hours * Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes * ‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat * ‘First Fridays’ - meal delivery for a remote lunch with your team once a month * Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19 * Written resources to guide employees through this challenging time * You will also be taken through a fully digital onboarding process! About Bumble Inc. : Bumble Inc. is the parent company of Badoo and Bumble, two of the world’s highest-grossing dating apps with millions of users worldwide. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, the Bumble app was one of the first dating apps built with women at the center, and the Badoo app, which was founded in 2006, was one of the pioneers of web and mobile dating products. Bumble currently employs over 700 people in offices in Austin, Barcelona, London, and Moscow. For more information, please visit: https://team.bumble.com/ Apply for this job