Channel Marketing Manager, Europe [Contractor]

Job Description

The Company

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation.

Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a family of products that protects users and alerts them of risks.

The Opportunity

Are you eager to build a better internet? Join Mozilla’s European marketing team as the Channel Marketing Manager. We are looking for someone who is passionate about connecting the right message with the right audience at the right time and getting them to the right destination. The ideal candidate has a deep understanding of how to plan, execute and measure marketing campaigns and will use their previous experience to help us find new ways to bring consumers into our products and services. They are excited about digital marketing and want to balance established tactics with experimentation with emerging trends. They are comfortable analyzing data, understanding consumer insights and connecting these into business narratives.

This is a 12 month contractor role reporting to our EU Activation Lead who is part of the leadership team under Mozilla’s Senior Director of European Marketing.

What You'll Get To Do

• Plan and execute marketing activations for our owned, earned and paid media channels to drive consideration and conversion for the full suite of Mozilla products
• Operationalize our channel programs from planning to reporting.
• Implement test-learn-adapt framework on paid media programs in partnership with our agency.
• Project manage the channel briefing and delivery of the assets needed to support channel activations.
• Collaborate on our website and mobile app store optimization efforts in order to ensure we have consumer journeys that convert.
• Analyze and report on activation results and identify and apply key findings to future activations.
• Collaborate on channel strategies that pull in market insights and best practices to ensure we are using the best channels for our efforts.
• Work cross-functionally with internal and external teams in a dynamic environment.

What You Bring

Minimum Qualifications

• Demonstrated ability in marketing channel or campaign management with foundations in content marketing.
• Experience operationalizing & implementing processes and leading multiple projects - process and attention to detail/organization are second nature to you.
• Paid media experience, including planning and agency management, in Europe.
• Well-versed in data analysis and consumer audience insights and connecting them into business narratives.
• Solid email marketing experience.
• Curiosity and interest in following digital trends in marketing, channel strategy, SEO and ASO and eager to share what you learn with the team.
• Excellent communication skills in French and English.

Bonus points for

• Proficient communication in German.

About Mozilla

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Mozilla Marketing is a lean, agile organization of roughly 60 people whose size belies its power. This team supports multiple business units and projects in varying stages of lifecycle. With specialists in multiple subject areas this group operates as one team under the mantra that great marketing begins and ends with great content. You're laser-focused on attracting new users, and raising product and brand awareness by relentlessly developing, distributing and promoting compelling messages and stories through engaging and culturally relevant content.

Mozilla European Marketing is an arm of Mozilla Marketing comprising a three-pronged team made up of Product Marketing (GTM), Creative Studio and In Market Activation. Regionally focused, this team is dedicated to bringing the Mozilla story and products to European markets in compelling, culturally relevant ways that earns us new users and advocates.

Mozilla European Activation is a five-person team of marketing specialists led by the European Activation Lead. This team owns talking directly with consumers as well as getting others to talk about us in order to advance Mozilla’s mission, grow brand awareness and attract new users for Mozilla products and services. They also bring insights and findings about the external landscape back into the organization.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [email protected] to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

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