Senior Marketing Analyst - Business Alliance

Job Description

The US SME Prospect Marketing team's mission is to deliver personalized, integrated, and efficient distribution of our Commercial products and services. The Lead Generation, Nurture and Enablement team supports this mission by fueling the GCS Sales ecosystem with leads, intelligence, optimized prospect experiences, tools and infrastructure to drive new customer relationships and expand existing relationships. Program Lead Generation is one of four critical Lead Gen teams, and a top priority for US SME Sales.

The Senior Marketing Analyst of the Program Lead Generation (Business Alliance) is responsible for supporting program manager of the business alliance program to fuel GCS Sales (CAG, SME Field & Large Market Sales teams) with partner referrals. This individual partner with the Senior Manager on sales enablement, capabilities, and partner payments driving efficiency and increased productivity. In partnership with GCS Sales, this channel will support driving >$1B in potential new charge volume annually.

While the Senior Analyst’s primary responsibility will be reporting, enablement and capabilities to support successful Business Alliance strategies, this senior analyst will also support ongoing projects to "Power the GCS Sales team with tools, infrastructure and change management" to drive growth across the Program Lead Generation team.

Job Responsibilities:

• Work closely with Senior Managers to ensure the efficiency and productivity of referral programs
• Manage Partner portal registering, tracking, and reporting on partner accounts POC for MBDs and partners in all BA needs
• Partner with vendor to ensure payments are fulfilled to partners
• Collaborate with cross-functional partner to maximize capabilities of channel
• Lead Refer2Win program to ensure organic referrals are captured

• Strong analytical skills: the ability to draw actionable outcomes from large sets of complex, performance data
• Excellent written and verbal communication skills delivery clear insights to leadership
• Proven track record working collaboratively to reach business outcomes

Additional Details:

• Location: 200 Vesey St, New York, NY 10281
• Ongoing Workplace Flexibility: Position will currently be work-from-home due to COVID-19. American Express is committed to the well-being of its colleagues and to creating a safe work environment; colleagues will continue to work remotely until a return to the office can be safely accomplished.
• Visa Sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.