User Researcher - Bosch Powertools

Job Description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Become part of the Bosch Powertools family and benefit from the power of a big corporate with the agile mindset of a start-up. The diversity of our powertools team is our strength. We are united by a shared purpose to serve our users in the best way possible, taking on big challenges and often exploring solutions or businesses that have never been done before.

Job Description

At the Bosch Power Tools division of Bosch we are currently looking for an outstanding user research talent that will help us discover and translate user needs into fascinating innovations which will improve the quality of tradesmen’s work and life around the world.

Become part of the Bosch Power tools family and benefit from the power of a big corporate with the agile mindset of a start-up. The diversity of our Bosch Power Tools team is our strength. We are united by a shared purpose to serve our users in the best way possible, taking on big challenges and often exploring solutions or businesses that have never been done before.

You will be part of the User Experience Department of Bosch Power Tools in Shanghai (home to Design & User Research) the headquarter for all emerging markets. Though you will work internationally for all of our regions – the focus of this role is our Eastern European market. In this role you will:

• Perform initial explorative qualitative research to quantitative validation and testing always in close collaboration with business teams
• This will include:
  • Drafting research proposals based on research objective
  • Coordinating, conducting and monitoring recruitment activities to ensure best fit of study respondents
  • Moderating in depth interviews or analyze large data sets
  • Write clear, insightful, actionable reports which showcase what we are learning about our users
  • travelling in China
  • a fair amount of travelling to Eastern Europe (once the global pandemic admits it)
• Lead user related U&As such target group segmentation, user journey analysis, path to purchase ...
• Support the brand management team in user centric communication development and brand positioning activities
• Ensure implementation of insights by collaborating closely with marketing, designers, product manager, and engineers
• Drive research projects collaborating with internal and external stakeholders across teams and business units ensuring common alignment and project goals are met in a complex organization.

Qualifications

• Bachelor/ Master’s degree in Marketing, Market Research, Advertising, MBA, Business analysis or related subject
• Hands-on marketing researcher with 3-5 years’ experience with a mix of quantitative and qualitative consumer research (preferably client side)
• Strong project management and negotiation skill, with experience leading studies through each project stage
• Deep experience with primary research:
  • Draft research designs and set-up RFQs for research agencies
  • Writing questionnaires and discussion guides
  • Setting up sampling plans, testing programmed online surveys
  • Moderation of interviews/focus groups
  • Monitoring studies during quantitative fieldwork
  • Analysis and synthesis of qualitative research findings
  • Write or rewrite reports
  • Presentation skills
• Strong communication skills (able to translate research results into company requirements)
• Open and keen to develop new methodologies and experimental study designs
• Proven track record of managing international research projects
• Ability to manage different stakeholders in a dynamic setting with conflicting interests at different levels
• Knowledge in statistical analysis and tools (SPSS, Excel, PowerBI, etc.)
• Strong oral and written communication skills in both English
• Bonus: Any experience with Eastern European cultural background is a plus

MINDSET

· You are uncompromising when it comes to identifying and meeting the users’ needs.

· Curiosity: High willingness to travel to Eastern European Countries (after the Covid Pandemic)

· You have the ability to zoom out and understand what is most important in any given context of user research and communicating the results.

· You are a true team player, - you thrive in a vibrant team setting.

· You are able to embrace changes and pressure in a proactive and positive way.

· You are fun to work with!

Additional Information

Your future job location offers you:

Flexible worktime options, benefits and services, childcare offers, medical services, employee discounts, various sports and health opportunities, on-site parking, catering facilities, access to local public transport, room for creativity, urban infrastructures, rural surroundings.