Marketing Manager, Mittelstand

Job Description

Marketing Manager, Mittelstand
Marketing | Germany

Closing Date: 31 May 2021

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of the DocuSign Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organise captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

Position Summary
As the Marketing Manager for DocuSign, you will be an active all-round contributor to an integrated, highly collaborative marketing team, tasked with developing and executing strategic marketing programs into the region focussing on our SMB and Mid Market audience in Germany, Austria and Switzerland (DACH). Roles and responsibilities may slightly change over time as we are a growing company. Responsible for demand generation and marketing communications strategy, in alignment with the company’s global direction, you will support our sales functions with integrated marketing programs to help achieve business objectives.

This position is an Individual Contributor role and reports to our Director Marketing, DACH & Benelux.

Responsibilities

• Development of annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives
• Execution of marketing campaigns with the required tactics to meet targets for acquisition and management of the marketing lead pipeline. Tactics to include email, social media, events, digital advertising and syndication channels, web site experience, webinars, partners and sales engagements
• Influence the content strategy from a SMB and Mid Market perspective, to develop content aligned to stages of the buyer journey for those segments
• Closely align with internal sales development teams, to ensure that campaigns and leads are being followed up
• Work closely with sales, technical, customer and management teams, in Europe, other international regions, and our headquarters in California
• Agree metrics for all programs and report against these, to understand the impact of your campaigns on the business, testing, optimising and sharing best practice

Basic Qualifications

• 5+ years of marketing experience with a technology vendor in a marketing manager position
• Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business
• Highly effective communication and interpersonal skills
• Strong written communication and presentation skills
• Proficiency with Microsoft Office Suite, in particular Excel & PowerPoint
• Strong grasp of CRM systems (knowledge of SFDC & Eloqua a strong advantage)
• Affinity to work with analytics tools to analyse performance and draw conclusions
• A great team player, enthusiastic and proactive
• Bachelor’s degree in business or marketing
• Native German language, business fluency in English

Preferred Qualifications

• Technology & B2B SaaS experience an advantage
• Well-rounded digital marketing skill set, including writing and designing email campaigns and leveraging digital advertising and social media platforms
• Aptitude for technology
• Innovative thinking
• Excellent people and management skills to interact with colleagues and cross-functional teams, and partners and customers

About DocuSign
DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing.

DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the discussion and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

#LI-DSEMEA