Head of Ads Marketing - SF or NYC

Job Description

About Quizlet: Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn. Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube. Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures. To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools. With offices in major cities around the world and ambitious plans for expansion, we remain grounded in our commitment to our mission of helping people learn. We’re looking for new team members who crave a challenge and want to help us continue amplifying our impact. If you’d like to learn more, visit our careers page ! About the Role: This role is the first hire in our Advertising Marketing team and will report to the CMO. We will look to you to partner closely with monetization and marketing leadership to develop both our core narrative for advertisers, as well as a thought leadership platform for Quizlet’s advertising platform and valuable audience. You will work closely with sales identifying market trends and translating partner needs. You'll also work with cross-functional teams to build new commercial opportunities, articulate their value to our sales team and clients, and track performance to measure success. You will help Sales effectively describe, position, and communicate the benefits of Quizlet’s value proposition, the unique audience, and ad product suite.

In this role, you will:

• Lead development of data-driven core narrative for advertisers, supporting both ad platforms and our direct sales teams
• Lead the development of a unique thought leadership platform that helps differentiate the student and learner audience on Quizlet, and differentiates Quizlet from other leading digital advertising platforms
• Partner with our internal brand and (external) creative teams to bring the Quizlet brand and values to life for our advertisers
• Build a deep understanding of different types of customers, understand and consider competitive landscape and target markets in marketing strategies and messaging
• Build marketing collateral and sales enablement material such as pitch decks and case studies that captures the value proposition and positioning Quizlet’s brand advertising product suite and cover the objectives and deliverables for advertisers
• Lead go-to-market efforts in collaboration with cross-functional teams like product management, brand marketing, ad operations, and sales
• Collaborate with key partners from sales, product, and other marketing departments to strategize on effective brand advertising solutions and RFP requests for strategic partners
• Serve as a liaison between the sales, account management, and product teams to act as the voice of the clients to the product team
• Work with PR and industry press
• Work with sales to develop industry-leading packages, sponsorships and other programs to add value to Quizlet and our advertising partners alike

What you bring to the table:

• 5-10 years experience in advertiser marketing for a major digital advertising platform
• Ability to work in a fast-pace, collaborative, and currently remote, startup environment
• Familiarity with the media sales and digital media RFP process
• Creative abilities to create impactful collateral, ad copy (in a pinch), and to drive creative strategy for key customers
• Very strong communication skills, both writing and verbal
• Energetic, customer-focused self-starter with a positive “can-do” attitude
• Creative problem solver with strong interpersonal skills
• Ability to work under tight deadlines and thrive under pressure-filled situations
• Analytical skills so dive into performance data and consume research insights
• Proficient in PowerPoint and Excel

Benefits & Perks:

• Collaborate with your manager and team to create a schedule that ensures a high level of productivity (creating that ideal work/life balance)
• We offer 20 days of paid vacation (and we expect you to take them)
• We provide a monthly in home office stipend to employees while our teams are working remote for the COVID pandemic
• We’ll provide you with a laptop, top-notch benefits available to all fulltime Quizleters

We strive to make everyone feel comfortable and welcome! We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership. We provide a transparent setting, that gives a comprehensive view of who we are! In Closing: We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold. We have a bias for action, take initiative, and hustle to deliver results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do. We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company. Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us! To All Recruiters and Placement Agencies: At this time Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet. Apply for this job