PLA, Senior Marketing Specialist

Job Description

Company Overview Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience. About the Team Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization. Fanatics, Inc. is seeking a team member to join our world class team defining Digital Marketing best practices for the industry. As a Senior Marketing Specialist, you will help lead testing, operations for the Fanatics PLA marketing channel for Fanatics’ short- term and long-term financial success. You will be responsible for optimizing PLA across 100+ websites. This is a unique opportunity to make a lasting impact on a fast-growing company. The ideal candidate has experience leading shopping, paid search, or another quantitative marketing channel at a medium or large e-commerce company. They should be highly analytical, technical in nature and goal oriented. The candidate should enjoy working collaboratively on a fast paced, data driven marketing team. Keeping up with pro and collegiate sports is a plus. Key Responsibilities · Responsible for helping running operations for 100+ websites on Google, Bing Shopping domestically and internationally · Collaborate with testing cadence for the channel, proactively identify opportunities and work collaboratively with tech and science team(s) to drive growth through continuous testing. · Analyze channel performance, identify optimization opportunities, and use data to inform business decisions · Optimize marketing feeds, to yield better performance metrics and build new site launches. · Keep senior management team informed about channel performance against company goals. · Complete deep dives on channel performance using large datasets. · Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment · Assist with advertising efforts around major sporting events and holidays, help with execution to capture increased demand Education and Experience Requirements · 2+ years of combined experience managing, PLA, paid search, paid social for retail/e-commerce businesses · Strong knowledge in Excel · Strong communication and presentation skills (written and verbal) and a positive attitude · Strong analytical skills: effectively gather, analyze, summarize, and present data · Commitment to learn new/changing industry developments and best practices · Detail oriented · Ability to change focus easily and multitask · Ability to work well under pressure with tight deadlines · Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.) · Bachelor’s degree preferred Preferred Qualification • Experience working with large marketing programs • Experience with feed-based marketing platforms • Beginner SQL experience Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now. Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices. NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. Apply for this job