Agency Account Strategist, Italy

Job Description

Who we are At Criteo, our culture is as unique as it is diverse. With offices around the world, our incredible team of 2,600 Criteos collaborates to create an open & inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world’s marketers with trusted & impactful advertising. As an Account Strategist you will be focusing solely on our Advertisement Agency clients. Previous experience working within the Advertisement Agency field is required. Segmentation You work hand in hand with your clients to lead them through building their goals and achieving their strategy, in addition to providing an excellent operational service. Proactively coach and mentor peers based on your strengths to drive skill development in the AS team, that drives customer growth and contributes to overall team success. You are open to coaching and mentoring from peers, and are invested in your own personal development. Proactively work on developing your strengths. Project Involvement You manage side projects that have functional or department impact. You suggest proactively ideas for projects that would have impact on our business, and/or you volunteer when project opportunities come up. Drive, manage and lead those with autonomy. These may be high in complexity and involve stakeholders across departments. Client Management Provide strategic account management to large-sized advertisers in line with our service level agreements. You grow revenue and optimise accounts to improve performance for the client. You have long-term goals you are working to achieve with the client. Develop and maintain strong and lasting partnerships with large-sized clients at all levels from Traffic Manager to CMO. You are able to do this with ease to manage clients who are spending significantly and across diverse industry. You have active, broad and deep connections across your client organizations. Lead and influence on client’s digital strategy and educate advertisers on Criteo’s technology across channels and devices, and being able to articulate that to different stakeholders within the client company. You are credible and seen as a trusted consultant. You regularly are present at client meetings at different levels in your client organizations – with all relevant stakeholders. You gather feedback from clients to feed this back internally to enhance Criteo’s products and services. You are proactive in building a network and sharing key insights around the Ad Tech Industry, or your market within this. You are a point of reference in terms of networking activities, and lead by example in your use of Linkedin Sales Navigator. Pursue individual, team, departmental and company goals. Performance Analysis Optimize accounts to improve performance for the medium to large-sized clients and identify growth opportunities. Provide consultative guidance leveraging a strategic business plan, to contextual market challenges and recommended solutions to overcome those collaborating with operations teams (AX, TS, CS) and Product teams (PSS, GPS) to provide a holistic approach. Work to proactively anticipate, and reduce the likelihood of possible client churn. You share your practices with peers working on smaller accounts than you. You identify and suggest new processes that can be implemented to improve Criteo’s service to clients and may work with Operations teams (AX, TS, CS) and Product teams (PSS, GPS) to implement these changes. Analyze a wide range of performance metrics and KPI’s. Provide dedicated reporting and insights to your clients in line with our service level agreements. You are comfortable with creation and articulation of custom built reports, and are able to tell the story behind them to your clients. Open discussions and converse openly with your client around market knowledge in order to support the client’s development on a long term basis. Leverage internal Criteo experts presence and knowledge to build a clear picture for the client and develop a strategy to support the client’s development. Have in depth knowledge, and be able to have a confident conversation with your clients around measurement, and more specifically incrementality and attribution. Be able to guide them accordingly based on their marketing goals. Be a point of reference and contact for peers working on smaller accounts than you. Demonstrate upselling capacity Show effective & impactful negotiation skills where you have a consultative approach with your clients, that have a positive impact on your book of business. Use a consultative approach to upsell new solutions, specifically you understand your clients objectives and strategy and influence these in a consultative way that connect to their short, medium and long term business plans. Strategic Portfolio Growth Inspire the growth of your clients by promoting innovative cross channels perspectives You act as a consultant to create successful campaigns in line with clients long term marketing goals, and strategic objectives You successfully keep all of the relevant information from interactions with your clients in our CRM. At Criteo, we are committed to creating an environment where all Criteos feel a sense of belonging. We nourish our diversity by listening to all cultures within Criteo - and there are many. We are proud to be a global team and conscious that it takes people with different perspectives, thoughts and cultures to succeed. Criteo collects your personal data for the purposes of managing Criteo's recruitment related activities. Consequently, Criteo may use your personal data in relation to the evaluation and selection of applicants. Your information will be accessible to the different Criteo entities across the world. By clicking the "Apply" button you expressly give your consent. Apply for this job