Digital Marketing Strategist, FAS Marketing

Job Description

The Financial Advisor Services (FAS) story is one of growth, innovation, and endurance. We’ve gained a loyal following by serving clients (advisory firms, Target Broker Dealer, RIA, Bank, and Institutions) with a consultative approach that employs simple, reliable tools and resources to ensure consistent, long-term performance. To continue our success story, we are seeking strategic, creative thinkers, and influential experts eager to help us continue to revolutionize the industry. We are searching for a Digital Marketing Strategist within our FAS Marketing division. The Digital Marketing Strategist will lead digital marketing strategy in collaboration with our FAS Marketing pods.

Do you have a passion for all things digital? Do you love collaborating with cross-functional teams? Do you want to help drive marketing strategies to drive outcomes for our clients and business? If yes, then this position is for you!

In this role, you will:

• Serve as the digital marketing expert to our Marketing pods—providing strategic recommendations across digital channels including web, email, social media, and paid channels.
• Develop, implement, and monitor execution of digital marketing campaigns ensuring that all content complies with SEO, UX, and digital marketing best practices and guidelines.
• Ensure digital marketing strategies are aligned with the overall FAS department strategy and goals. Assist with defining the appropriate success and effectiveness of digital marketing initiatives and provide in-depth reviews of digital marketing effectiveness in collaboration with our data analysts.
• Build and maintain effective relationships with various internal and external parties including product owners, business and marketing leaders, and key decision makers internally. Proactively foster communication between stakeholders.
• Collaborate with data analysts to properly structure and measure digital tests and campaigns. Identify and analyze varied sources of data and information to inform campaign decisions.
• Partner with our team of Digital Marketing Strategists to continuously enhance best practices and identify opportunities for experimentation. Educate Marketing pods on best practices in digital marketing and continuously bring in outside perspectives on industry changes.

Fulfilling Your Mission

This group shares in Vanguard’s mission to take a stand for all investors. You will support this mission while driving the organization forward through the continuous development of both new and existing crew. You'll gain consensus on strategy, positioning, and story ideas through your keen ability to engage and influence others within the FAS Marketing space. Are you up for the challenge?

What it takes:

• Undergraduate degree in Marketing or equivalent experience
• Minimum five years related work experience.
• Ability to work in a fast paced environment and manage multiple complex projects at once.
• Demonstrates strong persuasion and influence skills. Confident when presenting recommendations.
• Drives innovation and thinks creatively to set and implement a strategy.
• Demonstrates a strong collaborative work style, often facilitating conversations and working sessions as part of the agile marketing process.

Vanguard is not offering sponsorship for this role.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.