Product Marketing Lead / Director (Dapper Platform & Wallet)

Job Description

We are looking for a hands-on product marketing leader to help us to build a strong foundation for Dapper as we scale from a payments solution and crypto wallet serving one game-changing product – NBA Top Shot – to becoming a "dapp store" and social gateway that will introduce the next billion people to the benefits of crypto-enabled applications and the open Metaverse. Dapper today is the blockchain wallet for NBA Top Shot – it is what processes every dollar that flows through the NBA Top Shot marketplace, over $700 million so far. Every NBA Top Shot user needs a Dapper wallet first so they can store their NFTs and access their funds. That's over 1.3 million registered users and counting. In the future, Dapper will allow users to have multiple wallets under the same account –– custodial, non-custodial, and, eventually, on multiple blockchains –– and access any application with a secure blockchain login that also offers built-in credit card processing. Dapper will also be a sort of (d)app store, letting users discover new products, follow and learn from their friends' or influencers' activities, and access new utility and functionality for their assets as it becomes available. No-one knows this full vision yet – that's where you come in. We are looking for Dapper's *first* dedicated marketing hire to start building out the team and help an amazing product team bring all this to life in the coming years.

About the role:

• Roll up sleeves to help with high priority needs while building a small and mighty team to tackle larger work streams in a focused and sustainable way.
• Drive the narrative, marketing strategy and the storytelling around the Dapper payments product today, and set the stage for the product's evolution in the coming months.
• Develop and implement go-to-market strategy for the Dapper product, including best in class content creation, in-product messaging, website content, landing pages, launch material, emails, training and education materials, etc.
• Own new product and features launches end to end, including featuring third parties using Dapper platform tools.
• Assist with QA on new features (you have to know the feature / product in order to better message exciting new releases).

About you:

• Excited to roll up sleeves and work as an integral member of the leadership team of a startup within a startup.
• Experience building out and leading high performance marketing / growth teams.
• Data-driven mindset with strong respect for brand / narrative / creative.
• Start with the basics, only get fancy when the time is right.
• Ready for pace of a high growth startup – and comfort with the ambiguity of an emerging market like crypto.

Why we do what we do: We believe in an open digital future: one where people own the assets they pay for and have full transparency into the software they're using. We believe users should have the choice to leave apps without leaving the underlying network, and that the users and developers that constitute a network should benefit directly from the value they're helping create. Crypto, or blockchain, is the technology that enables this future. Blockchains are public computers that anyone can access, everyone can trust, and no-one can block or take down. Currencies and collectibles are only scratching the surface of what's possible. More about Dapper Labs: Dapper Labs is the world's first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet, the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use. Our mission at Dapper Labs is to make the world a more open, empowering, and enjoyable place through consumer adoption of decentralized technologies. We have raised over $350M from leading VCs including Fred Wilson (USV) and Chris Dixon as well as Venrock, Samsung, Google Ventures, Coatue, NBA players, and global artists, among others. Dapper Labs partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others. Visit our website to learn even more about Dapper Labs, including information about benefits and perks . Apply for this job