Job Description

Digital Marketing Specialist (SEO and Video)

Job Summary

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• Job: 25270-ACOO
• Location: US-MA-Natick
• Department: Marketing Services

As a member of the Web Marketing Team, you will help drive MathWorks search engine optimization (SEO) and video promotion strategy, including for YouTube and Google. You will have a key role in driving the company-wide SEO efforts to increase traffic to and engagement on its website, including developing and executing plans to promote videos, specifically. You will work with teams at all levels, including Product Marketing, International Marketing, and senior management.

Responsibilities

• Work with campaign teams to develop and execute on the video promotion plan across channels, such as mathworks.com, YouTube, Facebook, etc.
• Manage company YouTube channel, including establishing channel growth strategies, KPIs, optimizing videos and measuring performance
• Train teams on SEO best practices, processes, and tools, and make recommendations to managers on mechanisms for reinforcing these behaviors
• Define and communicate project schedules, lead cross-functional team meetings, and report on project status and action items
• Manage and supervise content implementation for materials from product marketing teams and other content owners
• Maintain and monitor the targeted search database and ensure integrity of the data
• Identify KPIs and analyze success metrics to deliver recommendations grounded in data
• Run tests and pilots to see how changes to content and web design can improve search engine ranking and traffic
• Identify growth opportunities in core areas such keyword selection and on-page factor optimization

Minimum Qualifications

• A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience, or equivalent experience) is required.

Additional Qualifications

• Knowledge of SEO best practices including YouTube optimization best practices
• Demonstrated ability to own, facilitate and drive productive outcomes for meetings with project teams and senior stakeholders
• Experience developing and executing content marketing campaigns
• Experience using SEO tools and web publishing platforms, including rank tracking tools (Moz, BrightEdge), Google Search Console, and Adobe Experience Manager
• Knowledge of web analytics software (Adobe Analytics / Omniture preferred)
• Exceptional process management skills
• Ability to solve problems, prioritize tasks, multitask, and manage time effectively

Why MathWorks?

It’s the chance to collaborate with bright, passionate people. It’s contributing to software products that make a difference in the world. And it’s being part of a company with an incredible commitment to doing the right thing – for each individual, our customers, and the local community.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs 5000 people in 16 countries, with headquarters in Natick, Massachusetts, U.S.A. MathWorks is privately held and has been profitable every year since its founding in 1984.

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Contact us if you need reasonable accommodation because of a disability in order to apply for a position.
The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. View The EEO is the Law poster and its supplement .
The pay transparency policy is available here .
MathWorks participates in E-Verify. View the E-Verify posters here .

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• Job: 25270-ACOO
• Location: US-MA-Natick
• Department: Marketing Services