Integration Leader, Small Business Marketing (Marketing Program Manager 4)

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Consumer and Small Business Banking (CSBB) is at the center of our efforts to rebuild trust and transform the way we serve our customers and clients. The CSBB organization is focused on innovating and transforming our business with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose through a broad suite of financial products and services. While we are pleased to be an industry leader in many consumer and small business areas, including retail deposits, debit card transaction and purchase volume, and small business lending, our primary goal is delivering for our customers. Our market positions are an outcome of great work by employees who are committed to serving our customers. We want to build a strong value proposition for key consumer and small business segments by identifying gaps and opportunities and building capabilities to transform how we engage customers and deliver advice.

The Integration Leader reports to the Head of Small Business Marketing and is responsible for ensuring integrated marketing strategy, plans, insights, routines and governance across all small business marketing and partner organizations for products, segments and channels, aligned with business strategy for the overall Small Business segment, which spans multiple products, channels and sub-segments:

• Products: deposits, payments, credit (multiple products), Merchant services
• Channels: Branch, digital on-us, digital off-us, phone, RBRM, BDO
• Segments: Mass, Core, Premium, Women-Owned, Healthcare, Diverse

This leader partners closely with the various Small Business product, segment and channel marketing managers, leading the team to create plans that support Small Business in meeting their strategic (long term change) and financial (P&L) goals.

Within marketing, this leader works with the Small Business marketing leaders and Marketing Centers of Excellence to ensure that the analytic, customer trends & insights, and research roadmaps are aligned with the strategic priorities, creating the necessary routines and governance to do so - inclusive of Small Business Deposits, Small Business Payments, Small Business Lending and Small Business Content.

This leader also facilitates dialogue among various product and sub-segment business constituencies, to identify and resolve conflicting direction or determine business prioritization for marketing resources and initiatives.

The Integration leader ensures regular socialization with strategy/campaign teams and monitors adjustments to strategy based on evolving insights, driving routines for review of competitive insights across several areas including marketing investment, pricing/cash offers and messaging. Develops and manages governance and routines within the team, with COEs and with LOB partners to present a fully integrated, all-up Small Business view of activities, priorities, and decisions. This includes both quantitative and qualitative dimensions of marketing return, ensuring that marketing efforts are being optimized and maximized relative to business goals and available resources.

The Integration leader also leads strategic and/or change initiatives that may span multiple areas.

In all aspects above, this leader can act as a proxy for the head of Small Business Marketing, and demonstrates the business knowledge, communications skills, and relationship management strength necessary to do so.

Specific responsibilities include:

• Leads development of annual and ongoing updates & optimization to integrated Small Business Marketing strategies and calendar, encompassing products, channels and segments (as articulated above). Defines and leads ongoing routines and decision making across Small Business marketing community and with overall marketing leadership as needed to achieve these outcomes.
• Oversees strategic initiatives and/or risk mitigation initiatives on a project basis, leading cross functional teams to achieve desired outcomes.
• Partners with marketing managers, market research and analytics teams to ensure overall cohesion for analytical and customer insight plans to support Small Business product and segment marketing strategy.
• Liaises with Finance, Marketing Transformation & Planning, Line of Business Finance and other related stakeholders to ensure timely and accurate quantitative and financial information representing marketing contribution.
• Manages stakeholder communications cadence and content.
• Oversee group routines for employee development and culture development such as monthly team meetings, periodic (virtual or in person) offsites.

Preferred work locations: San Francisco, New York, Charlotte, Atlanta, Minneapolis, Des Moines, St. Louis, Irving, Denver or Phoenix. Open to any location in the Wells Fargo footprint.

Salary range is determined by location of the job.
The salary range displayed below is based on a Full-time 40 hour a week schedule:
CA-SF-Financial District: Min: $138,600 Mid: $198,000 Max: $257,400
NC-Charlotte: Min: $115,500 Mid: $165,000 Max: $214,500
MN-Minneapolis: Min: $115,500 Mid: $165,000 Max: $214,500
MO-Saint Louis: Min: $115,500 Mid: $165,000 Max: $214,500
NY-New York: Min: $138,600 Mid: $198,000 Max: $257,400
TX-Irving: Min: $115,500 Mid: $165,000 Max: $214,500
CO-Denver: Min: $115,500 Mid: $165,000 Max: $214,500
GA-Atlanta: Min: $115,500 Mid: $165,000 Max: $214,500
IA-Des Moines: Min: $115,500 Mid: $165,000 Max: $214,500
AZ-PHX-Northwest Phoenix: Min: $115,500 Mid: $165,000 Max: $214,500

May be considered for a discretionary bonus, Restricted Share Rights or other long-term incentive awards.

• 8+ years of marketing experience

• 8 years’ experience leading strategic planning, marketing strategy, or related function (this can be total experience combined across planning, marketing strategy, or marketing initiative/program management).
• 6 years’ experience leading cross-functional, matrixed teams to deliver high-quality strategies, plans, initiatives and results
• Strong “storytelling” – ability to develop and deliver presentations for multiple stakeholders: executive, functional (finance, business managers, marketing, risk, etc) demonstrating understanding of business and functional drivers
• Ability to oversee complex program design and execution end-to-end, managing a virtual team of various specialists (creative agency, analytics, data, channels) in order to achieve strategic business goals (for special/strategic initiatives, not routine marketing campaigns)
• Highly developed facilitation, collaboration and conflict resolution skills in a complex, matrixed environment
• Broad based experience and understanding of various aspects of Marketing disciplines – analytics, creative, research, channel/media selection, modeling, customer experience and process risk management - and how they are used. Able to select and apply correct disciplines to solve marketing problems
• Ability to effectively identify and lead mitigation of all types of related risk.
• A Masters’ of Business Administration (MBA) highly desired.

• Ability to travel up to 20% of the time

The salary range displayed below is based on a Full-time 40 hour a week schedule.
CO-Denver: Min: $115,500 Mid: $165,000
CA-SF-Financial District: Min: $138,600 Mid: $198,000
AZ-PHX-Northwest Phoenix: Min: $115,500 Mid: $165,000
NY-New York: Min: $138,600 Mid: $198,000
TX-Irving: Min: $115,500 Mid: $165,000
MN-Minneapolis: Min: $115,500 Mid: $165,000
NC-Charlotte: Min: $115,500 Mid: $165,000
GA-Atlanta: Min: $115,500 Mid: $165,000
MO-Saint Louis: Min: $115,500 Mid: $165,000
IA-Des Moines: Min: $115,500 Mid: $165,000

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.
Relevant military experience is considered for veterans and transitioning service men and women.
Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits

Visit https://www.wellsfargo.com/about/careers/benefits for benefits information.