Senior Manager, Integrated Marketing - Reuters

Job Description

The Reuters Professional Global Integrated Marketing team is looking for a Senior Integrated Marketing Manager to help us articulate compelling propositions and award-winning solutions for brands.

The Senior Integrated Marketing Manager is a solution-oriented team player with the ability to craft authentic stories that resonate with audiences.

About the Role

As our Senior Integrated Marketing Manager at Reuters, you will:

• Be a master storyteller responsible for creating stories that articulate and demonstrate our vision and mission.
• Up-level marketing materials from a visual, narrative and speed to market perspective for Reuters Professional and Reuters News Agency.
• Assess current sales materials from the Core Pitch to presentations. Articulate the refinements that can be made, implement these, and obtain feedback from Marketing and Sales leadership as appropriate.
• Work cross-functionally to develop multi-platform ideas, build, refine and get agreement on content strategy.
• Work with product and product marketing to agree proposition and convert these into persuasive communication messaging.
• Craft the Reuters story and ensure materials are of a high quality, incorporating research, insights and analysis. Articulate audience personas in product communications.
• Arm sales with consistent and powerful selling materials and add foundational material to the modular library which sales use as a first port of call.
• Develop the narrative into a series of messages and assets that can be used across the business and which will resonate with different audiences.
• Work with research and insights teams to use market research to track the impact of brand narrative and shape and inform future direction to ensure maximum effectiveness.
• Work with sales team to understand advertiser objectives and deliver compelling marketing programs that deliver against these needs.
• Lead storytelling sessions across the department and wider business to ensure engagement and best practice is implemented.

To be our Integrated Marketing Manager, you will likely have:

• Extensive marketing experience.
• Experience in the Media/Publishing or Content distribution industry and interest in staying current on industry trends, technologies and platforms.
• The ability to multitask and work between various internal teams.
• Superior writing skills including mastery in storytelling, ability to engage the reader and communicate ideas clearly and concisely.
• Strong organizational skills and the ability to work under tight deadlines and balance multiple projects.
• Strong verbal communication skills for internal and external presentations.
• Strong presentation skills with the ability to present complex ideas in a structured and succinct way.
• Excellent design judgement, attention to detail and quality assurance.
• Flexibility to move between B2C and B2B categories.
• A collaborative spirit, working well in a team.
• The ability to write and edit quickly without compromising quality.
• Experience of working with research and insights to shape and inform narrative development.
• The ability to command attention and interest and share writing and storytelling expertise.
• The ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly.
• A Global mindset and be able to embed the Reuters Trust Principles.

Please note, the deadline for applications is Sunday 18th April 2021.

What’s in it For You

At Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Global Career: As a global company, we can offer a truly international career and progression opportunities
• Learning & Development: we have a dedicated training team focused on the continuous development of our employees
• Benefits: we offer competitive salary packages and market leading benefits
• Perks: Work alongside Pulitzer Prize-winning journalists and a team who provide unmatched, award-winning coverage of the world’s most important stories

About Reuters

Reuters is the world’s largest multimedia news provider. Founded in 1851, it is committed to the Trust Principles of independence, integrity and freedom from bias. With unmatched coverage in over 16 languages, and reaching billions of people worldwide every day, Reuters provides trusted intelligence that powers humans and machines to make smart decisions. It supplies business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Reuters: The Real World in Real time

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on thomsonreuters.com .