Product Marketing Manager

Job Description

Product Marketing Manager – Estée Lauder & La Mer

Estee Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women’s needs and desires. Since joining The Estée Lauder Companies in 1995, La Mer has become one of the most coveted skincare brand in the world.

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• Manages product portfolio per channel, retailer, door type
• Performs assortment analyses; analyses competitors’ assortment
• Relays specific local needs related to products (e.g. locally relevant categories or benefits); iterates with Global / Regional team on local adaptations
• Builds local product offering (e.g. product sets) and differentiation program in coordination with Trade Marketing and Online
• Understands competitive landscape and trends in markets and competition, customers, category developments. products, prices, and channels to identify opportunities for growth and profit enhancement.
• Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
• Monitors product related visual assets and master data (e.g. local product codes)
• Sets prices according to regional and global policies while tracking competitors' prices
• Sets consumer and retailer prices according to regional and global policies
• Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
• Owns the brands sales drivers and signals feeding and contributes to forecast accuracy:
• Defines and updates signals and sales drivers, consulting other teams if needed in order to represent all channels
• Is accountable for NPL forecasting following global decision-making framework and evaluating cannibalization vs. existing product portfolio in granular way
• Provide regular updates to the Ops DP on the Marketing Activity Calendar , product discontinuations, changes to NPL estimates
• Works closely with Supply Chain to monitor stocks and sell through data; proposes mitigation actions in case of availability or excess issues

• Excellent written and spoken communications in Dutch, English and French

• 5 years’ experience in one of the following domains Supply Marketing, Merchandising Management, Category Management, Purchasing, Assortment Management ... in a consumer driven environment
• Very analytical / analytical thinker
• Autonomous team-player, excellent communication & presentation skills.
• Result oriented, passion for product, hands-on approach, pragmatic & flexible, driven challenge seeker
• Enthusiastic, Ambitious, assertive, go-getter with an eye for details
• Demonstrate flexibility and agility
• Build strong relationship with key stakeholders across all levels
• Optimistic and can-do attitude
• Brilliant Execution Mindset