Franchise Lead Oncology Lung Cancer (m/f/d)

Job Description

At AstraZeneca we believe in the potential of our people and are committed to constantly develop you beyond what you think it is possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. As Franchise Lead Oncology Lung Cancer we invite you to bring in your ideas and capabilities with enthusiasm and competence to help us reach higher goals and make a difference to patients’ lives.

Objective of the position

Deliver strong marketing and sales strategy for current and future lung cancer portfolio. Lead and develop a small team of Key Account Managers and Brand Managers. Drive/implement strong key account management mindset and ensure sales execution.

Main Duties and Responsibilities

Brand Planning & Positioning

• Delivery of annual strategic brand plan with a detailed tactical /activity plan
• Financial short-, mid- and long-term planning and forecasting
• Gain customer insights and develop impactful campaigns and projects based on customer needs and market environment
• Determine promotional marketing & channel mix
• Seek new promotional and channel opportunities (innovation), like e.g. digital approaches

Operational Plan Delivery and channel stragety & content

• Tracking & monitoring of marketing & sales strategy
• Sharing best practice across region, brands and local teams and liaise with other markets regarding new campaigns
• Manage and coordinate all promotion and communication to customers
• Manage promotional budget & develop business cases for new opportunities & return on investments
• Proactively anticipate and address obstacles that may have a negative impact on sales performance

Customer Mobilisation

• Ensure execution of operational plan and brand objectives
• Regular contact with field force and Costumers
• KEE development & engagement plan to build a pool of strong brand advocates
• Run sales team meeting/reviews and actively take part in brand team meetings to ensure cross-functional working

People Development

• Lead sales team to meet /achieve established sales targets and deliver operational business goals.
• Develop and run sales trainings
• Coach team and individuals on an ongoing basis (double field visits)

Essential Requirements

• Advanced Natural Science or/and Business Education
• Stong knowledge & experience in pharma marketing & sales
• Demonstrated experinece in leading teams
• Excellent understanding of Austrian pharma market
• Understanding and usage of digital opportunities & new media
• Strong financial planning and forecasting skills
• Campaign- and project management
• Strategic thinking
• Scientific knowledge in reading publications, interpreting data and transferring it to commercial impact
• Cross functional working
• Strategic influencing and networking
• Innovative way of thinking
• Passion for customers
• Business level English and German
• Driving license B

Desirable Requirements

• Experience in Oncology

We offer

The starting salary for this position is from 80,000, - annual gross depending on experience. We offer our employees numerous benefits and comprehensive social benefits. From flexible working hours to a variety of development opportunities to company pension and supplementary insurance. Participation in the company's success through bonus payments is a matter of course, as well as company cars and company cell phones.