Associate Growth Marketing Manager

Job Description

Seniority Level: Associate

Location: London, UK

Who We are Seeking:

We are seeking an Associate Growth Marketing Manager on the Cycling team to drive our mission to become the largest training platform for the Cycling community. If you are a passionate marketeer with a passion for cycling who isn't afraid of rolling up their sleeves to put in the hard work, then we want to hear from you.

Are you ready to change the way the world looks at Cycling training and racing? If yes, then we promise you a career experience that's fast paced, engaging, maybe a little sweaty, but also loads of fun!

What you’ll do:

• Grow our Cycling Community: Combine and apply a knowledge of Zwift and the sport of cycling, to bring world-class experiences that resonate with riders and drive value for Zwift and its endemic brand partners.
• Business Strategy: Support the Growth Marketing Manager and Senior Growth Marketing Manager for Cycling to develop marketing strategies which create brand awareness, product understanding, and customer acquisition and retention amongst key audiences in Cycling.
• Account Management: Support key activations/partnerships on UK & European programming - primary markets for Zwift with a distinguishing set of features which requires a dedicated strategy.
• Collaborate with a World-Class Team: Ideate content initiatives for owned projects and partnerships with Zwift’s creative teams to oversee planning, management, development and execution.
• Implementation: Develop project briefs, outlining strategy, timeline, deliverables and KPI’s for marketing initiatives, and manage external partners and internal teams, to activate through channels including in-game, organic social media, paid media, email, CRM, broadcast & media, esports, media relations, field marketing events, partner activation, influencer strategy, and others.
• Help Build the Zwift Community: On-site support at real world events and product demonstrations to prospective customers and partners.
• Hit goals and strive for more: With every initiative we undertake, we set out goals and seek to beat them. You’ll set measurable goals and KPIs and work with data analysts to assess the success of each initiative. And then it’s time to up the ante; to do the impossible, to blow our collective minds.

What we’re looking for:

• Bachelor’s degree in marketing or related field; Bonus points for cycling industry and/or client, agency or media experience.
• 2-4 years of experience working on direct response, B2C campaigns
• Must have strong organizational skills.
• Must have excellent written and verbal communication skills.
• Proven ability & willingness to collaborate with multiple internal teams, including product management, content programming, partnerships, data & analytics, and creative studio, to bring projects to fruition.
• Ability to manage multiple projects while meeting tight deadlines required.
• A keen interest in the active lifestyle sector with knowledge of the cycling industry (a plus), media and consumer landscape.
• Experience working with large consumer brands across various time zones, preferably across health, wellness, sports, and/or tech categories.
• Travel expectation of 15-25%; both domestic and international

How to stand out among the rest:

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.

Values:

Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong. Only then can they thrive and do their best work. The values we strive to live every day are:

• Make It Fun
• Elevate Teammates
• Cultivate Our Community
• Always Level Up
• One Zwift for All

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected] .

Zwift, Inc. is an Equal Opportunity Employer.