Assistant Manager, GFG Marketing

Job Description

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Get to know our team:

Grab Financial Group is an organization within Grab responsible for all of Grab’s fintech ambitions to drive the region forward by making all kinds of financial services accessible to as many Southeast Asians as possible. This includes driving both consumer and merchant adoption of the GrabPay wallet, integrating GrabRewards across the platform, as well as driving new growth areas in lending and insurance, enabling millions of micro-entrepreneurs and consumers to be more productive and lead better financial lives.

Get to know the Role:

We are hiring for an experienced marketer to be part of Malaysia marketing for the lending business. You’ll be responsible for figuring out the best ways to engage Grab’s millions of micro-entrepreneurs and find relevant financial products from our partners that will improve their lives. You’ll build out a new way of marketing financial products to an unbanked or underbanked audience, opening up financial inclusion in the region.

The day-to-day activities:

50% Lead Go-to-Market Campaign

Work with business and product marketing teams to design highly effective multi-channel campaigns across traditional and digital media (includes but not limited to writing creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats + optimizations, post-campaign analysis). Deeply understands the business objectives and works with the rest of the team to translate these into meaningful creative, media briefs to gain market growth, penetration and analysis to inform new product development.

Well-versed in traditional media, digital media and internal base communication channel planning to drive better strategy in performance and measurement. This includes budget ownership/management and measures the right metrics that matter, and improving tracking/testing and learning.

30% Lead Marketing Strategy and Financial Services

Work closely with marketing manager, regional team and external partners to execute marketing strategies to roll out initiatives for Grab’s new range of financial services to millions of underbanked drivers, merchants and consumers. Here, you will need to work with the marketing services team to drive customer-centric strategy to execute the said strategy in a hyperlocal fashion.

20% Develop Marketing Insights

Work with product marketing, research and regional teams to drive deep insights into the financial lives and challenges of country’s underbanked drivers, merchants and consumers. Provide an analytical approach to understand behavioural segmentation and strategize your marketing strategy that aligns with behaviours across platforms.

The Must Haves.

• Experienced marketing professional: You already have at least 5 years experience in a results-driven marketing role, preferably in lending, insurance or fintech
• Proactive and data-driven: Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda. Adopt an analytical approach to understanding customer behavioural segmentation and spotting opportunities. Well versed in media strategy and channel optimization.
• Solutionist mindset: Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to turn key business drivers into exciting customer value propositions.
• Great collaborator: Someone who works well with a wide group of stakeholders and open to idea experimentation. Innovative and contributive - loves to be part of the creative process, brainstorming and challenging the norm. Able to navigate complexities, influence and persuade approval to get things moving.
• Highly organized, detailed and meticulous : Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment. Quite the perfectionist.
• Self-driven and highly motivated: Can work well in a startup VUCA (volatile, uncertain, complex, ambiguous) environment.

Get to know Grab:

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle. We recently launched our fintech platform – GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability. Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam. We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

If you share our vision of driving South East Asia forward, apply to join our team today.

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