Content Marketing Manager

Job Description

Our Mission and Opportunity Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s mission is to transform early education for every teacher, child, and parent — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $100 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families. Our Team We are a distributed team, with offices in San Francisco, Denver, and Austin along with fully remote team members. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban. We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. Who You Are Brightwheel is seeking a strategic, analytical, and results-oriented content marketer who will own and drive all content marketing initiatives for a key area of the brightwheel business. The ideal candidate will excel at defining, building, and executing content strategy based on a deep understanding of the target audience and their challenges, translating those needs into compelling content that achieves business objectives, and evaluating performance to optimize the content program, ultimately raising brightwheel’s profile as a trustworthy, reputable thought leader and delivering traffic that converts into customers. All brightwheel team members must demonstrate strengths in our core values: Ownership, Empathy, Learning & Results.

What You'll Do

• Lead all content marketing initiatives which includes: identifying customers to target; creating and managing the content calendar; producing quality, engaging content; and driving desired brand perception, traffic, and leads from content marketing.
• Plan, develop, and implement insight-driven, high-value thought leadership content strategy, working closely with Product, Customer Success, and Marketing partners to identify relevant topics and timely content themes
• Analyze current customer base to figure out who we should target for content marketing and talk to customers to determine pain points and topics to write content about
• Collaborate closely with channel marketers to identify and leverage content across paid and owned marketing channels to drive awareness and growth.
• Measure and analyze content metrics on an ongoing basis and factor results into future content recommendations and development.

Qualifications, Skills, & Abilities

• 5+ years of experience in content marketing
• Solid foundation in SEO
• Proven track record in content marketing strategy and content development across multiple formats for multiple audiences
• Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content
• Strong writing background, with experience writing, editing, and proofreading content
• Proficiency in content management system (e.g. Hubspot, Wordpress) and Google Analytics
• Sharp attention to detail with exceptional project management and organizational skills

Brightwheel is proud to celebrate diversity and is committed to building an inclusive workplace regardless of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Apply for this job