Director: Paid Digital Marketing

Job Description

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. With 20 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.

Location: Hiawatha, Iowa OR Scottsdale, AZ

What you'll get to do...

End-to-end management of paid digital marketing campaigns for the Partners America’s Marketing Team (Web Designers & Developers Audience). You will help develop and execute strategies tied to business objectives. Create campaigns by GoDaddy product lines designed to grow Partners’ and their product adoption. Run targeted prospecting, retargeting campaigns and audience selection. Be responsible for all budgeting, analysis and KPI readout. Management of digital team and external agencies.

• Work closely with GoDaddy teams to create and execute go to market media plans omni-channel. Lead small digital team
• Forecast and clearly communicate media strategies to internal partners
• Develop budgets and experiments for digital campaigns using supportive data. Understand the design and execution of test & control experimentation including lift tests
• Experiment with various bidding tactics
• Work across departments with creative and front of site to make strong marketing collateral, campaigns, and landing pages
• Lead multidimensional creative initiatives. Work with development teams to surface customer data and build relative retargeting ads
• Implement new tests and communicate results to creative, product, and international teams
• Identify trends and insights, optimize spend and performance based on these findings
• Structure reports that clearly and efficiently demonstrate measurable items and next steps for specific markets and regions
• Ensure accurate tracking and attribution across programs and channels using various systems
• Work with legal on vendor contracts and insertion orders
• Account budgeting, pacing and forecasting
• Represent the channel in weekly/monthly reviews with domestic teams
• Liaison between external agencies
• Additional responsibilities may be assigned

Your experience should include...

• 4-year college degree, MBA preferred
• 10+ years display media buying experience managing and optimizing programmatic campaigns via AdWords, DV360 (DBM), Facebook and other social and video platforms
• B2B or tech paid digital experience preferred
• A detailed, hands-on knowledge of programmatic media and platforms such as Google’s Marketing Stack (DV360 & DCM).
• Experience with tagging and pixel implementations for programmatic display, DCM, DV360, Search Ads 360
• Skills to work in a collaborative environment with high performing colleagues
• Familiarity and solid understanding with tools such as Tableau, Google Analytics, Excel pivot tables
• Agency experience and team management experience

We've got your back...

Enjoy our many benefits (My Wallet), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at [email protected].

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.