Digital Marketing & CRM Manager

Job Description

We understand that proper nutrition is the foundation for living the best life possible. That’s why we develop science-based nutrition products to nourish your body at every stage of life. Our products help babies and children grow, keep bodies strong and active, and support the unique nutrition needs of people with chronic illnesses — to make every stage of life a healthy one.

For our Nutrition division (ANI), we are looking for a Digital MK and CRM Manager, located in Madrid.

ROLE DESCRIPTION:

• Leverage CRM and marketing strategy expertise to continually drive marketing transformation
• Design, implement, test, launch, and track omni-channel activities and campaigns, in collaboration with cross-functional team members to ensure strategic alignment
• Leverage technical knowledge to enhance Abbott Nutrition Brand’s digital marketing strategy through Salesforce.com and other, ancillary CRM systems in order to drive customer engagement and results
• Provide training and education to business stakeholders and users, to ensure use, adoption, and process compliance.

KEY RESPONSIBILITIES & ACTIVITIES

• Responsible for managing, overseeing, and resolving CRM related initiatives, defects, and enhancement end-to-end.
• Synthesize market research and customer/consumer analytics to identify areas of opportunity for CRM programs
• Map Customer Journey to identify and analyze touch points with the organization in order to maximize commercial opportunities
• Define customer-led objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and Abbott Nutrition Brand priorities
• Leverage analytical techniques such as attribution modeling, A/B testing, design of experiment to determine optimal channels, content, messages, etc. for greatest impact
• Ensure appropriate database segmentation for targeted marketing activities
• Use analytics, insights and best practices to improve decision-making, processes and campaign development activities
• Provide analysis of campaigns and productivity reports to determine effectiveness and provide insights for future and existing CRM campaigns in order to drive brand engagement
• Propose and recommend value-added events, initiatives, and projects, directly related to CRM analysis
• Leverage both digital and traditional channels to enhance the customer communication strategy
• Manage all existing codes, fields and triggers; create new values and fields when needed to meet new strategies when necessary
• Conduct quality assurance queries to maintain the accuracy of the data and recommend solutions for resolving issues
• Review latest application releases from Salesforce.com and other vendors on regular basis to determine new features that are appropriate for end users; make recommendations within budget to department leadership
• Define, maintain, and drive business decisions from extensions to CRM processes (S&OPs) including Marketing Cloud email campaigns.
• Connect Marketing Cloud with Sales and Service Cloud where appropriate.
• Maintain, troubleshoot and document all existing interfaces and the supporting procedures
• Provide technical background and expertise to create new Salesforce functionality and interfaces
• Support Marketing with issues related to processes, functionality, data integrity and reporting
• Develop and deliver targeted training sessions to current and new users; update existing documentation and training manuals, creating new documents as needed

MINIMUM REQUIREMENTS:

• Bachelor degree in Business Administration, Marketing, or similar field.
• Fluent English is a must.
• Minimum 5 years of experience in a similar role.