Field Marketing Manager

Job Description

Optoro is a fast-growing technology company that is revolutionizing the retail industry. Every year, more than 15% of retail goods are returned or simply never sell. This creates tons of unnecessary waste and costs retailers billions.

Our mission is to make retail more sustainable by eliminating all waste from returns. Our technology platform connects a seamless online returns experience with efficient supply chain processing and best in class reCommerce, so that retailers can improve outcomes across all points of the returns lifecycle.

Backed by some of the top investors in the country - including Kleiner Perkins, Revolution Growth, and UPS - Optoro is powered by its collaborative, unconventional, and resourceful employees who love solving big problems. We are looking for individuals with similar creativity and energy to help build a lasting company focused on the triple bottom line.

Optoro continues to work primarily remote due to COVID-19. Interviews and onboarding for new candidates will be done remotely for the foreseeable future.

Job purpose

Optoro is looking to hire a field marketing manager to be responsible for demand generation and client marketing for Optoro’s event-based and digital efforts, through a number of marketing channels including but not limited to: marketing events and conferences, sales collateral, account-based efforts, prospect targeting, client marketing, and more. This individual should have a successful track record of fostering valuable partnerships with sales and helping them hit their goals through custom and personalized field marketing strategies and tactics.

Duties and Responsibilities

• Coordinate with sales & marketing stakeholders to build marketing events (virtual and in-person) and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Manage all aspects of event coordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations,registration, agenda scheduling, staffing & logistics.
• Manage account-based marketing activities (ABM), in partnership with sales, including: developing strategy, concepting new campaign ideas, executing campaigns with the support of cross-functional teams.
• Manage client marketing activities, in partnership with the client success team, to engage existing clients and generate awareness for new opportunities within existing accounts.
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategize, order and deliver promotional items to support sales & events as needed.
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Optoro’s objectives and target audience.
• Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
• Plan and execute client marketing campaigns, including webinars, events, and digital marketing efforts.

Requirements:

• 3-5 years of relevant experience, including hands-on experience managing and executing digital and in-person events
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• Experience partnering with an enterprise sales team
• Strong written and oral communication
• Highly organized and proficient at managing multiple projects at the same time
• Strong communication skills – written and oral
• You are entrepreneurial and work well in a rapidly changing environment
• You are creative, innovative, and always think outside the box
• Highly organized and proficient at managing multiple projects at a time
• You are metric driven and have the ability to draw insight from complex marketing data
• Confident with a dynamic personality

Optoro is an equal opportunity employer.