Shopper Marketing Manager - Grocery

Job Description

Shopper Marketing Manager: Grocery – Newark, NJ

In today’s world, shopping has become even more seamless and connected due to the acceleration of digital as well as retailer media networks. For brands, this presents both opportunities and challenges to ensure messaging and brand experiences are communicated throughout the path to purchase in ways that are compelling and breakthrough the clutter with the consumer. This role is expected to provide fact and insight based solutions that drive growth for Mars Wrigley brands as well as the Confectionery category a Grocery customers. Utilizing shopper insights, opportunity identification and full understanding of the marketing mix and brand priorities, this role is most critical in bringing our brands to life within the retailer ecosystem – in-store or online. This role will work closely with internal and external agency partners. The role will require excellence in shopper marketing, media expertise, cross-functional team collaboration, an entrepreneurial mind-set, comfort with ambiguity, and a high level of business acumen.

What are we looking for?

• Bachelor’s Degree from an accredited university
• 5+ years of experience in Shopper and/or Brand Marketing, Digital Marketing
• Experience supporting two or more diverse functions including Sales, shopper or insights within a Consumer Package Goods company is preferred
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Must have strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers.
• Proven experience in partnering with brands to bring activations to life through-the-line
• Familiarity with Grocery customers and differences amongst them / their shoppers
• Possess the ability, confidence and drive to isolate big opportunities and activate behind them.
• Must demonstrate highly developed project and vendor management skills.
• Clearly demonstrates the ability to organize and prioritize workload.
• Project management experience in managing multiple projects and evaluating success
• Comfortable working in a lean and fast-paced environment
• Understand core business metrics and how these can be influenced through online merchandising

Nice to Have:

• Master’s Degree in Business

What would be your key responsibilities?

• Create and plan shopper marketing solutions that deliver profitable sales growth for customer. These solutions should include shopper expertise and insights across: products/assortment (everyday/new products/promoted/seasonal), placement and everyday shelving and merchandising/signage, promotions, paid search, paid display media, and seasonal merchandising
• Develop customer-specific Shopper Marketing strategies, working with brand / customer marketing / sales to align on annual planning objectives, and identifying omni-channel & through-the-line solutions to bring brands & brand experiences to life in-store and online
• Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers (e.g., use retailer digital platforms and retail media to promote and amplify in store experience, optimize search tactics to better reach the consumer during key decision windows)
• Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category
• Identify specific research opportunities to bring new learning to shopper solutions
• Execute all agreed to shopper marketing solutions with customer to include success measures and detailed follow through
• Evaluate/monitor all customer shopper marketing solutions, turn analysis into recommended action and continually improve to be more effective and efficient for category and customer
• Build appropriate and unique partnerships with non-competing but aligned CPG organizations to leverage scale and impact on customer plans
• Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company; incorporate in all solutions for customer
• Execute “test and learn” shopper activation programs for the organization – share results across Shopper Marketing, Sales,Brand Management, and dCommerce
• Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management skills, establishing process, budgeting, creative briefing and score carding against established goals outlined.
• Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives.
• Own the local relationship with Mediacom and TheMarsAgency, and maximize their insights and resources specific to business development at dCommerce accounts
• Travel Required – up to 50%

What can you expect from Mars?

• The opportunity to learn, develop and take charge of your own career.
• An industry competitive salary and benefits package.
• To be respected and valued.
• The Five Principles at the center of every decision we make
• The opportunity to work cross functionally, add value and impact a better world for generations to come.